Lora Ledermann
SOLE Partners up with Outdoor Prolink
Becomes their Exclusive Insole Provider Vancouver, Canada - Sept. 8, 2017 Industry-leading footbed company SOLE™ has announced that they have officially partnered with Outdoor Prolink as their pro-site partner. SOLE footbeds will be the exclusive insole offered on the popular ...read more
Four Women to Bike Across the U.S. this Fall as “Women on Wheels for Wild Lands” to Educate and to Seek Protection for Public Lands that are in Danger
Women on Wheels for Wild Lands (WOWFWL), will be setting off on a three-month, cross-country cycling adventure this September MINNEAPOLIS, Minn. - July 18, 2017 On September 9th, four recent college graduates who call themselves Women on Wheels for Wild Lands (WOWFWL), will be ...read more
From Socially Conscious Brands to Nonprofits, Scream Agency Announces New Clients
DENVER (May 10, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency serving 20 years in Downtown Denver, announced today the company welcomes a list of new clients. Now the Agency of Record ...read more
Footbed company SOLE has officially appointed a new Director of US Sales
Canadian company SOLE™ has established itself as a leader in pain reduction and orthopedic health thanks to their award-winning custom footbeds and footwear. Now, SOLE is poised and ready to have their most successful year yet with the launch of multiple product lines and the ...read more
Sherpani Announces New Director of Business Operations
Boulder, Colo. (April 5, 2017)—Sherpani, the leader in lifestyle bags for women, has announced the promotion of Jimmy Kim to Director of Business Operations. A loyal and dedicated employee of Sherpani for over six years, Kim will now oversee daily operations of the Sherpani ...read more
A Force for Good: Scream Agency Becomes a Certified B Corporation
DENVER (February 28, 2017) — Scream Agency, a full-service creative, advertising, public relations and Corporate Social Responsibility (CSR) storytelling agency who has serviced the outdoor industry for 20 years, announced today that the Agency has now earned a Certified B ...read more
Scream Agency Speaks on the Business of Being Good: CSR Branding Mini Session at SIA’s Snow Show
DENVER (January 17, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, announced today that the agency will be presenting on The Business of Being Good: CSR Branding Best ...read more
Shake Up the Holidays with the SIC Shaker
Jacksonville, FL (Aug. 31, 2016) — Seriously Ice Cold (SIC) is shaking up the holiday season with the launch of the first-to-market, double-wall stainless steel vacuum insulated cocktail shaker lid. The SIC Shaker will be the ideal gift for any party host, traveler, bartender or ...read more
Scream Agency Serves up Insider Knowledge at SIA’s Snow Show
DENVER (January 27, 2015) — Scream Agency, a full-service advertising and public relations shop located in Downtown Denver, announced today that the agency will be presenting alongside Dot Ski, Native Rank and name.com at SIA’s Snow Show on Friday, January 29th. Together, the ...read more
ONCE-IN-A-LIFETIME ALERT: DOT SKI TO HOST AUCTION FOR TOP DOMAIN – SNOW.SKI
WHAT: To celebrate the start of the 2015/2016 ski season, .ski is holding an exclusive .ski domains auction, giving enthusiasts a once-in-a-lifetime chance to own the top requested ski domains, at lower than market prices. Brought to the public by StartingDot, the online auction ...read more
.Ski Storm Hits Resorts as Ski Season Begins
.Ski Storm Hits Resorts as Ski Season Begins .SKI is the fastest growing sports domain of all time, with 90 percent of the most visited ski resorts in the world registered NEW YORK (November 8, 2015) — It’s only a matter of time before El Niño hits ski resorts this season, but ...read more
.SKI Launches Today: Uniting the Snow Sports Industry and Ski Enthusiasts Worldwide Under One Domain Extension
NEW YORK (September 8, 2015) — Dot Ski (.ski), powered by Internet registry StartingDot, officially launched today after three years of development and planning. With support and input from global organizations, including the International Ski Federation (FIS), .ski is the ...read more
Internet Prepares for Dot Ski Takeover as StartingDot Announces Partnership with Scream Agency + Native Rank
StartingDot, Scream Agency and Native Rank announce groundbreaking partnership to bring those passionate about snow sports their own Internet space DENVER (July 30, 2015) —StartingDot Ltd., the team behind the Dot Ski (.ski) domain name extension, announced today two Colorado ...read more
GearCommons to Select Two Crowdfunding Backers for Adventure Documentary Inspired by Sharing Economy
BOSTON (May 6, 2015) –GearCommons, a peer-to-peer gear rental company, announced today the launch of a month-long crowdfunding campaign to produce a short film to showcase how various shared economy services can be used to help get people outside. GearCommons isn’t just looking ...read more
Cushe Announces a More Rugged Collection, Launching Fall 2015
Rockford, Mich. (January 6, 2015) — Cushe Footwear, the laid-back division of Wolverine Worldwide, is taking you further this autumn/winter 2015 with the launch of the Rugged Slipper Collection, debuting at the Winter Outdoor Retailer show in Salt Lake City this January. An ...read more
REI Key Account Sales Agency Doubles Horsepower with Hire of Heather Griesman
Woodinville, Wash. (Aug. 1, 2014) – Groundwork, a northwest key account sales agency, has hired Heather Griesman to assist with sales analysis, strategy and business development. Heather Griesman brings over 25 years of outdoor industry experience with a dynamic sales-oriented ...read more
Get Your Kicks with Cushe at Summer OR
Rockford, Mich. (July 24, 2014) — Cushe Footwear, the laid-back division of Wolverine Worldwide, will be revealing the new spring/summer 2015 collection at the Summer Outdoor Retailer show in Salt Lake City this August. The company will also be introducing a new standard for ...read more
Sherpani Celebrates 10 Years, Sets New Vision for the Women’s Outdoor Handbag Market - OR Booth #34167
BOULDER, Colo. (July 25, 2014) — Sherpani, the leader in lifestyle bags for women in the outdoor market will debut several new collections at Summer Outdoor Retailer (OR Booth #34167) Aug. 6-9 in Salt Lake City. Sherpani is setting out to reboot the women’s lifestyle category in ...read more
Brand 44 Announces Emilio Torres Joins the Company as Vice President of Business Development
DENVER (April 14, 2014) – Brand 44, a recreational company focused on “Backyard Adventures,” is pleased to announce the hire of Emilio Torres to lead business development and drive the company’s marketing efforts. Torres brings 20 years of experience in the outdoors to the Brand ...read more
Find Some Cushe Time with New Collection for Spring Summer 2014
Rockford, Mich. (March 20, 2014) — Cushe Footwear, the laid-back division of Wolverine World Wide (NYSE: WWW), announced today the official arrival of Spring/Summer thanks to the company’s new collection, now in stores. Kicking off Spring/Summer ’14 is the Cushe x Hoffman ...read more
Cushe Draws Inspiration from Ambassadors for Autumn/Winter 2014 Collection
Rockford, Mich. — Cushe Footwear, the laid-back division of Wolverine World Wide (NYSE: WWW), will be revealing the new autumn/winter 2014 collection at the Winter Outdoor Retailer show in Salt Lake City this month. The Cushe design team always draws inspiration from those ...read more
Slackers Zipline wins Two National Toy Awards, Tops the List for Holiday Gift Guides
DENVER (Sept. 24, 2013) — Brand 44, a recreational activity company focused on “Backyard Adventures,” announced today that the company’s Slackers Zipline Eagle Series has just been honored with two awards in the toy industry. Winning 2013 Tillywig Top Fun Award and Dr. Toy’s 10 ...read more
Sherpani to Unveil the Wellness Collection, a New Fitness, Yoga-inspired Bag Category at Summer OR and Announces MAP Policy to Recommit to Brick and Mortar Retailers
BOULDER, Colo. (July 25, 2013) — Sherpani, the leader in lifestyle bags for women in the outdoor market will debut the Wellness Collection at Summer OR and is implementing a MAP policy for the Spring 2014 season. The MAP policy is part of a company initiative to reduce ...read more
Cushe Footwear Announces Exclusive Collaboration with Surf Legend, Hoffman California Fabrics
Rockford, Mich. (June 17, 2013) — Cushe Footwear, the laid-back division of Wolverine World Wide (NYSE: WWW), announced today that the company has paired up with the legendary Hoffman California Fabrics to create an exclusive collection of surf style footwear for Spring/Summer ...read more
Scream Agency Adds Cushe Footwear to Outdoor Client Roster
Scream Agency, a full-service advertising and public relations agency located in downtown Denver, announced today that the company has added Cushe Footwear to their roster. Cushe™ (pronounced 'Cushy') was born in 2004 as an independent thinking, design led footwear brand based ...read more
Slackers Slackline Adds First-ever Teaching Line
Slackers Slackline from Brand 44, a recreational activity company focused on “Backyard Adventures,” is unveiling a new option for the novice in the Slacklining sport – a teaching line that acts as a coach to build confidence while also developing the skill. The popular sport of ...read more
Go Cushy, Go Comfortable with Cushe's New Spring Summer '13 Collection
Rockford, Mich. (Feb. 26, 2013) — Cushe Footwear, creating fresh and relaxed footwear for an unconventional choice in everyday life, revealed today the new spring/summer 2013 collection that will hit stores just in time for the warmer seasons when life starts calling for more of ...read more
Scream Agency is Going Bananas in 2013
DENVER (Jan. 17, 2013) — Scream Agency, a full-service advertising and public relations agency located in LoDo, announced today that the company has once again successfully told an explorer's story, landed two new clients and has plans to host a guerilla marketing seminar at ...read more
Cushe Footwear Launches Cushiest Collection Yet at OR Winter Market
Rockford, Mich. (Jan. 16, 2013) — Cushe Footwear, a laidback company creating fresh and exciting footwear for an unconventional choice in everyday life, announced today the launch of the company's autumn/winter 2013 collection to be revealed at Outdoor Retailer in Salt Lake ...read more
Polar Adventurer Eric Larsen Bicycling to the Geographic South Pole
On December 12, Polar Adventurer Eric Larsen will attempt to conquer a new feat: biking to the South Pole. His expedition, Cycle South, will be a world-first bicycle journey across the Antarctic continent to the South Pole. Covering nearly 750 miles, the route will traverse from ...read more
Slackers Soars into 2013 with Two New Zipline Products
Slackers, part of the Brand 44 recreational activity company focused on “Backyard Adventures,†announced today two new zipline products to help turn any backyard into an adventure park. Ziplines have quickly become one of the fastest-growing outdoor activities in the country ...read more
Optic Nerve debuts new styles for outdoor enthusiasts
NEWS RELEASEFor Immediate Release Contact:Lynsey GilchristScream Agency303.893.8608 ext. 208lynsey@screamagency.com DENVER, COLO. (July 10, 2008) – After trips to Breckenridge's windiest slopes, Pikes Peak's hottest rock formations and the rivers, plains and hills in between, ...read more
Sherpani Launches Women-Specific, Environmentally Friendly Luggage
NEWS RELEASEFor Immediate ReleaseContact:Lynsey GilchristScream Agency303.893.8608 ext. 208lynsey@screamagency.com BOULDER, Colo. (July 21, 2008) — Sherpani, creators of a full line of urban, outdoor, professional and mom's bags designed exclusively for women who want to bring ...read more
Sherpani's Blaze Wins a Health Mag America's Healthiest Fitness Award
Contact: Dana PlussScream Agency for Sherpani303-893-8608 ext. 203dana@screamagency.com News ReleaseFor Immediate ReleaseSherpani's Blaze Sport Duffel Wins a Health Magazine 2008 America's Healthiest Fitness AwardFitness Award Will Be Featured In Health magazine's June issue, on ...read more
Sherpani Hires New Director of Sales, Assistant Sales Manager
Contact: Dana PlussScream Agency for Sherpani303-893-8608 ext. 203dana@screamagency.com News ReleaseFor Immediate ReleaseSherpani Hires New Director of Sales for Global Outdoor Market and Assistant Sales Manager Gillian Pierce and Rebecca Pallas bring experience in outdoor, ...read more
Optic Nerve Goes Colorado to the Core with Athletes, Summer Events and
DENVER, COLO. (May 5, 2008) – Timmy O'Neill, the “Urban Ape,†sweats and tightens his grip as he free-climbs an office building in Denver, the bright Colorado sun reflecting off the windows into his face.A few hours away, mountain bike endurance racer Danielle Musto pushes ...read more
Sierra Designs Raises Over $4000 for Outdoor Charities At OR
Sierra Designs, an authentic leader in developing innovative outdoor products including tents, sleeping bags and clothing today announced it has raised over $4000 for several outdoor charities at the first-ever live auction held at the Outdoor Retailer's Summer Market on August ...read more
Sierra Designs to Host Yodeling Auctioneer and Trail Signs for a Cause
Louisville, COLO. (July 28, 2006) — Sierra Designs, an authentic leader in developing innovative outdoor products including tents, sleeping bags and clothing today announced it will debut its brand, sustainability and philanthropic efforts at Outdoor Retailer's Summer Market, ...read more
Exel Sports Oyj Wins Global Steve® Award for Product Excellence
Exel Oyj, a Finnish corporation that specializes in composite technology and its fully owned subsidiary, Exel Sports NA, manufacturer and developer of composite consumer products including cross-country ski, alpine ski, Nordic Walking and trekking poles today announced it has won ...read more