Cushe Footwear Launches Cushiest Collection Yet at OR Winter Market

Experience “OMG These are So Cushe” With Autumn/Winter 2013
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Rockford, Mich. (Jan. 16, 2013) — Cushe Footwear, a laidback company creating fresh and exciting footwear for an unconventional choice in everyday life, announced today the launch of the company's autumn/winter 2013 collection to be revealed at Outdoor Retailer in Salt Lake City, Jan. 23 – 26.

From urban streets, to massive mountains and coastal beaches, Cushe pioneers après adventure footwear designed to kick back and enjoy all the things that make life Cushe – and a perfect fit for the outdoor market.

The Manuka Lite Collection for women offers three styles with a new twist on outdoor fashion. With a design inspired by equestrian riding and desert boots, the Manuka Lite line embraces the Cushe signature of being super light and comfortable, while still being on trend. With soft leathers, suedes, felt and knit textile upper materials and premium full grain waterproof leather with waterproof suede - these boots are as at home in the city as they are in the mountains. MSRP is $100 - $165, depending upon style.

Cushe's men's Shumaker Casual Collection is where fashion meets the utilitarian urban explorer. With premium components throughout, this handmade shoe and boot collection uses premium waxy suede with full grain leather for the upper and lining materials. The sole features natural latex and rubber using cork elements that is hand finished with a leather lace and in-sock. This street-inspired collection is the perfect Cushe fit for the style conscious consumer. Featuring two new styles, MSRP is $100 to $115.

For a Cushe twist on classic comfort - and a shoe that offers recovery for those who take hold on adventure every day- Cushe offers the Cushe Slipper. Available in a variety of both men's and women's styles, the Slipper offers a fully collapsible and breathable textile upper with a relaxed deconstructed fit. Purposely positioned elastic panels are designed to slip on or kick off with ease and with a deeply cushioned, super lightweight EVA outsole – the shoe is so light, it's easy to forget it's there. Out of the box comfort and a design for every person, every day, everywhere, makes the Slipper the epitome of everything Cushe stands for. MSRP is $50 – $60, depending upon style.

“Living the Cushe life is all about the comfort, the journey and ultimately, kicking back and enjoying the experience,” said Ken Taylor, marketing manager for Cushe. “And as the brand continues to grow, we aim to stay focused on those fundamentals while paying acute attention to design and functionality. Our autumn/winter 2013 collection stays true to our mantra, making us extremely excited to launch the collection at OR.”

Cushe products are available online at cushe.com and retail outlets including REI, Nordstrom and Whole Earth Provision Co. Or stop by booth 30137W Jan. 23 - 26 at Winter OR, to get a taste of the Cushe life.

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ABOUT CUSHE FOOTWEAR
Cusheâ„¢ (pronounced 'Cushy') was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design led footwear brand, based in the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves.

Our vision is to establish ourselves as the innovators of laid-back footwear and become the après adventure brand of choice. When it comes to product, it is our goal to never stand still. Design is everything – right down to the smallest detail. We aim to differentiate ourselves from other lifestyle & action sports brands through creating fresh and unique footwear to offer our customers an Unconventional Choice For Everyday Life.

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