Go Cushy, Go Comfortable with Cushe's New Spring Summer '13 Collection

Experience the Cushe Life this Spring Summer 2013

Rockford, Mich. (Feb. 26, 2013) — Cushe Footwear, creating fresh and relaxed footwear for an unconventional choice in everyday life, revealed today the new spring/summer 2013 collection that will hit stores just in time for the warmer seasons when life starts calling for more of a laidback state of mind. Consumers will be encouraged to kickback and soak in all the style that this collection has to offer.

For the ultimate summer experience, every coastal warrior should own a slipper shoe to comfort their feet, making beach life happy - the Cushe Slipper. Available in a variety of both men’s and women’s styles, the Slipper offers a fully collapsible and breathable textile upper with a relaxed deconstructed fit. Easy to slip on or kick off with ease, the Slipper will help with après sun recovery thanks to a deeply cushioned, super lightweight outsole – offering a shoe that is so light, it’s easy to forget it’s there. Out of the box comfort and a design for every person, every day, everywhere, makes the Slipper the epitome of everything Cushe. MSRP is $50 – $60, depending upon style.

The Flipper is Cushe’s twist on a classic flip flop – offering all of the same qualities of the Slipper but in a flip. This is the quintessential beach flip. MSRP $30.

For the gals, Cushe introduces the Atala, the fundamental feminine sandal. Inspired by nature and featuring warm summer colors, the details are in the stunning butterfly graphics in the foot bed and outsole. Catch it before it flies away. MSRP is $75.

For those seeking to not sacrifice quality for comfort or style, Cushe offers the Manuka Premium Collection for men featuring six different styles that are classy enough for an ocean-side wedding yet cool enough for a post-surf bonfire. Truly comfortable with truly premium components, this easy-to-wear/easy-to-live-in collection features beautifully hand crafted premium kicks – bottom line. MSRP ranges from $85 - $100, depending upon style.

Take to the city or the sand in Cushe's men’s Shumakers Mark, knowing that the Cushe team did not sacrifice function for a pretty face. The Shumakers Mark is where the classic sneaker meets Cushe’s standards of design and comfort. MSRP is $110 to $165, depending upon style.

The Evo Lite offers a walk on the lighter side. With every step, one of the 13 total pieces of the Cushe technology is at work – an antimicrobial foot, a memory foam footbed or just that easy on the eye design. MSRP $60 - $65, depending upon style.

“Our team and this collection embody the Cushe life. Our lives and our shoes are different from the masses. We work hard, but we never sacrifice the chance to savor a moment, “ said Ken Taylor, global marketing manager for Cushe. “We were inspired by three different individuals and built a collection around them – the urban adventurist, the coastal warrior and the one that doesn’t believe in borders. This may have been our most challenging collection to create, but we couldn’t settle for anything less. We live in these shoes.”

Cushe products are available online at cushe.com and retail outlets including Ron Jon Surf Shop, Flip Flop Shops, REI and Nordstrom.

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Cushe™ (pronounced 'Cushy') was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design led footwear brand, based in the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves.

Our vision is to establish ourselves as the innovators of laid-back footwear and become the après adventure brand of choice. When it comes to product, it is our goal to never stand still. Design is everything – right down to the smallest detail. We aim to differentiate ourselves from other lifestyle & action sports brands through creating fresh and unique footwear to offer our customers an Unconventional Choice For Everyday Life.