Rockford, Mich. (March 20, 2014) — Cushe Footwear, the laid-back division of Wolverine World Wide (NYSE: WWW), announced today the official arrival of Spring/Summer thanks to the company’s new collection, now in stores.
Kicking off Spring/Summer ’14 is the Cushe x Hoffman Collection, a collaboration with legendary Hoffman California Fabrics, a company who has been famously creating authentic Hawaiian and Balinese prints that have helped define beach culture since 1924. The Hoffman influence can be found throughout the brand’s collections with prints both modern and classic that capture the Aloha spirit, all while paying homage to California surf and style.
Make room for a new beloved ballet. Introducing Cushe's Sunset Collection, an ultra fashion-forward profile with no adornments; bows and buttons need not apply. The Lamu (MSRP $55) of the Sunset Collection is the essential choice for that perfect transition from sun-soaked days to those warm summer nights, also known as “Cushe Time.”
For the bohemian inside each of us, Cushe introduces the Spirit Collection for women, featuring designs inspired by travelers and story-seekers. The Boheme is a beautifully constructed full grain leather sandal that will entice envy from city to sand. MSRP $90.
Men and women will love living in the new Weekender Collection. Ready to travel cross-town or cross-country, this Collection offers shoes that are a lightweight and sleek alternative to the mundane rotation of everyday footwear. On the women’s side, the Vespadrille (MSRP $55) features a unique espadrille-inspired heel with an origami forepart design. For men, the Shorelines Textile (MSRP $80) is a stylish sneaker with breathable canvas/canvas sock and a molded rubber outsole and that unique origami design that makes this Weekender Collection all-purpose, for when there is no purpose at all.
The answer to “Do you need more Cushe time in your life?,” the Foreshore Collection is designed to give a post-ride feeling each time they are slipped on. From leather flips to soft molded rubber, the sand can almost be felt below the feet, no matter how far away the ocean. MSRP $38 - $70, depending upon style.
And finally, the epitome: The Cushe Slipper, representing everything the company does. Easy to slip on or kick off with ease, feet feel as at home traveling as they do relaxing thanks to deeply cushioned, super lightweight outsoles - offering a shoe that is almost inappropriately weightless. The Slipper features prints from the Hoffman x Cushe collection for Spring/Summer 2014, paying homage to the California surf life through vibrant fabrics and statement prints.MSRP $50 - $65.
The Collection is available for both men and women online at cushe.com and wherever Cushe products are sold including Ron Jon Surf Shop, Flip Flop Shops, REI and Nordstrom. To get a taste of the Cushe life, connect on Facebook.
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ABOUT CUSHE FOOTWEAR
Cushe™ (pronounced 'Cushy') was born in the summer of 2004. A brand conceived by a group of footwear designers and enthusiasts, we are an independently thinking, design led footwear brand, based in the UK, offering unique and exciting footwear choices for a dynamic, inspired and confident generation. The Cushe name reflects a way of life that we as a team aspire to and we spend every day refining our art to deliver only the type of shoes that we love to wear ourselves.
Our vision is to establish ourselves as the innovators of laid-back footwear and become the après adventure brand of choice. When it comes to product, it is our goal to never stand still. Design is everything – right down to the smallest detail. We aim to differentiate ourselves from other lifestyle & action sports brands through creating fresh and unique footwear to offer our customers an Unconventional Choice For Everyday Life.