REI Key Account Sales Agency Doubles Horsepower with Hire of Heather Griesman


Woodinville, Wash. (Aug. 1, 2014) – Groundwork, a northwest key account sales agency, has hired Heather Griesman to assist with sales analysis, strategy and business development.

Heather Griesman brings over 25 years of outdoor industry experience with a dynamic sales-oriented approach to account management and a solid background in customer/client relations, brand-campaign launches, service excellence programs, analytics and inventory management. She has proven success in growing strategic partner relationships and increasing profitability with an energetic, flexible and dedicated approach. Griesman has been involved with major brands including Teva, Montrail, The North Face and Patagonia, to list a few.

“As the outdoor retail business environment becomes more competitive, it’s key that independent sales agencies change with the times,” says Groundwork Founder and President, Dan Landon. “For Groundwork, this means increasing the already high level of service we provide to our vendors and, of course, to our key retail partner, REI. Heather brings over 25 years worth of specialized knowledge and skill sets to the agency, and I really can’t overemphasize how pleased and honored I am to have her on board.”

“I am thrilled and excited to be joining the Groundwork team and look forward to sharing my skills and industry knowledge to enhance the service being provided at Groundwork,” said Griesman. “I look forward to adding an additional level of attention, service and strategic business understanding, with my customized skills enhancing Groundwork's partnerships, allowing for greater growth, stronger partnerships and increased profitability. Dan Landon has built an outstanding agency and has an exceptional reputation; it is truly a privilege to be joining his team.”

Founded in 2002, Groundwork is a key account sales agency specializing in managing and growing business with REI, the outdoor industry’s leading retailer. Providing long-range strategy, laser focus and unparalleled access, Groundwork custom tailors sales solutions for both large and small companies. Current clients include Salomon, Nathan Sports, Sherpani, Exped, and others. For more information please visit

Heather Griesman



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