Icebug® USA Hires Ward Collins as National Sales and Key Project Manager - SNEWS

Icebug® USA Hires Ward Collins as National Sales and Key Project Manager


Bellingham, WA (December 17, 2014)- Icebug® USA is proud to announce the appointment of Ward Collins as National Sales and Key Project Manager, a completely new position at Icebug to help keep pace with the growth in the US market.

Collins comes to Icebug with over 11 years of experience working with the insole company, Superfeet. During his time at Superfeet, Collins expanded business within the medical, outdoor, shoe, run and winter markets. He also conducted staff trainings and gained extensive knowledge in the biomechanics of the foot, allowing him to eventually work in product development and design.

 “We are thrilled to have Ward join our team, and welcome his experience in the outdoor, winter, medical, and run markets,” said Evan Wert, President of Icebug USA. “Ward and I have worked together in the past, and I am confident his skill set will take Icebug to new heights”.

“I am very excited to bring my passion for footwear and insoles to Icebug USA”, said Collins. “I am ready build the Icebug brand within the US market and look forward to meeting all of our retailers”.

Collins has a degree in business from Sierra Nevada College and has worked with several ski companies in sales and service. He also has 10 years of retail experience providing him with an in depth understanding of what retailers expect.

Collins is married, lives in Bellingham, WA and enjoys skiing, long-range fishing, hiking and travel.

Media Contact:
Sarah Niklas

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ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at


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