Icebug™ Hires New North American Rep Groups


Icebug Hires New Rep Groups in 23 States and Expands into New Territories

Continuing their efforts to build presence and gain market share in the North American running market, Icebug Footwear has hired four new rep groups to cover the Midwest and West Coast regions, effective immediately.

“We are excited to be working with these skilled groups as we begin to grow the Icebug and ArchFlex Insoles brands,” said Evan Wert, North American Director of Sales and Marketing for Icebug. “Their experience in the footwear, run and, outdoor categories will be essential as we target increased doors and floorspace across the country.”

New Icebug and ArchFlex Insoles Representatives:

Sanitas Sale Group: Andy Anderson and Keith Reis - CO,UT,WY and NM.

Leading Edge Northwest: Dane Stephenson - WA,OR,ID,MT and AK. Phone: 425-483-019 

Pacific Recreations Sales Inc.: JJ Anderson - CA, AZ and NV.

Maelstrom Sports: John Ulvilden - IL,WI,MN,ND,SD,IA,MO,KS,OH,MI and IN. www. Phone 608-849-735

Icebug is currently interviewing to fill Mid-Atlantic, Northeast and Canadian territories for the Icebug Footwear line and ArchFlex Insoles. Contact Evan Wert (ew[at] for more information.



Icebug on Facebook:

Arch Flex Insoles:

Want to know more about Icebug? Please contact:

Jamie Storrs 307.733.8777

ICEBUG: Is a Swedish shoe brand that started to challenge the global footwear gigants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at