Bellingham, WA (April 5, 2017) - Icebug is proud to debut their Running collection for fall 2017, designed for the runner who doesn’t slow their stride just because the snow and ice are in their way. Built to handle to the elements, and designed for maintaining your stride, go ...read more
San Diego, CA (March 27th, 2017) – Seirus is pleased to debut their new Junior Collection for winter ’17-’18, featuring multiple styles and options for every youngster’s taste. Designed for a variety of cold weather activities from snowball fights and walking to school in the ...read more
Bellingham, WA (March 20th, 2017) – Nuu-Muu, makers of the original exercise dress and high quality active apparel for women, has hired Terra Public Relations to manage its public relations and strategy in North America. “We’re looking so forward to working with Terra to share ...read more
San Diego, CA (March 15th, 2017) - Seirus is pleased to debut their new face protection with Heatwave™ technology for winter ’17-’18, featuring the next evolution in warmth and comfort. Seirus’ Heatwave technology is designed with a dual stage heat system, both kinetic and ...read more
San Diego, CA (March 8th, 2017)- Seirus is pleased to debut their new Mountain collection for winter 2017, featuring a broad range of gloves to handle a variety of cold weather activities. Leading the industry in form fit gloves, there’s something for everyone in this ...read more
San Diego, CA (February 28th, 2017) - Seirus is pleased to debut their new Hat Collection with Heatwave™ technology for winter ’17-’18, featuring the next evolution in warmth and comfort. Seirus’ Heatwave technology is designed with a dual stage heat system, both kinetic and ...read more
Portsmouth, NH (February 27th, 2017)- Dare 2b is proud to announce their new Pant Collection for fall 2017. Featuring a wide array of styles and colors guaranteeing an option for everyone. These pants can handle the toughest day on the slopes, but with flattering fits and ...read more
Portsmouth, NH (February 22nd, 2017) - Dare 2b is proud to introduce their new Luxe collection for fall 2017. The Luxe range features flattering silhouettes for a great fit on and off the slopes. Showcasing a feminine color palette, metallic badging, and natural fur look hoods; ...read more
San Diego, CA(February 22nd, 2017) – Seirus is pleased to introduce the new Solarsphere®™ Quest Glove to their SolarSphere®™ insulated collection for winter 2017. With a full leather palm and a more lofted look and feel, the Quest Glove adds diversity to the range. Like little ...read more
San Diego, CA (February 13th, 2017) - Seirus is pleased to debut the new the Magnemask™ Face Protection for winter 2017, offering two new options to the lineup, with the Magnemask™ Balaclava for full coverage from the elements and the Magnemask™ Combo Scarf for the wearer that ...read more
Icebug scores the highest result ever at the WinterLab at University Health Network in Toronto. Bellingham, WA (February 2,2017)- Icebug’s superior traction has once again been proven by independent third party testing. Scoring a new record high score of two snowflakes by the ...read more
San Diego, CA (January 23rd, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is proud to announce their partnership with 686 Technical Apparel, a leader in progressive technical outerwear. The Seirus winter 2017 collection will ...read more
Portsmouth, NH (January 18th, 2017) - Dare 2b proudly announces their new Ski Sport collection for fall 2017, featuring a full hierarchy of technical ski jackets to give you enhanced performance on the slopes without compromising on style. The new Ski Sport jacket collection ...read more
San Diego, CA (January 18th, 2017) - Seirus is pleased to debut their new Heatwave+™ technology gloves for winter ’17-’18, featuring the next evolution in warmth and comfort. The Heatwave technology is designed with a dual stage heat system, both kinetic and reflective, that ...read more
San Diego, CA (January 6, 2016) - Seirus is pleased to debut their new Heat Touch®™ technology gloves for winter 2017, featuring a brand new 3000ultra lightweight battery, making it the world’s first glove to provide all day heat. Seirus’s exclusive Flexible Fusion™ heat panel ...read more
Portsmouth, NH (January 6, 2017) - Dare 2b is proud to debut their new Midweight Collection for fall 2017, showcasing technical jackets for peak performance with superior protection from the elements. The Midweight Collection features Dare 2b’s proprietary Endothermic ...read more
Portsmouth, NH (December 21, 2016)- Dare 2b is proud to announce their new Layers collection for fall 2017.Featuringsweaters, softshells, core stretch pieces and fleece styles that offer varying levels of technical protection. The Layers collection features Dare 2b’s Ilus Core ...read more
Portsmouth, NH (December 14, 2016) - Refined from it’s successful first season, Dare 2b Black Label offers the most premium ski wear collection in the range. For the high performing fashion elite, the range contains the most technical fabrics combined with the latest trends and ...read more
Bellingham, WA (October 10th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of the Marty Byer Group, covering the Mid-Atlantic. Located in Potomac, Maryland, Marty Byer Group is headed by Marty, with over 30 ...read more
Jackson, WY (August 25th, 2016) – NOSO is proud to announce that their website is going live, enabling consumer interaction, feedback and sales. Having reached 100% funding on their Indiegogo campaign for the all-new Puffy Patch, NoSo is ready to directly engage with their ...read more
Poway, CA (August 11, 2016) – Seirus Innovation, makers of patented snow sports and sun protection accessories has hired Terra Public Relations to manage its public relations and strategy in North America. “Over the past 30 years, Seirus has grown to accommodate a wide variety ...read more
Bellingham, WA (July 13th, 2016)- Icebug is proud to debut their new Trail collection for spring 2017. Designed for those who love the outdoors and are looking for shoes to help them explore it. With new lightweight upper materials, low drop heights, and cushioned midsoles, the ...read more
Bellingham, WA (July 12th, 2016)- Icebug is proud to debut their new Everyday footwear collection for spring 2017. Focusing on comfort and style with great lifestyle wearability, this collection is designed to handle everything from light day hikes to the walking the city ...read more
Bellingham, WA (June 7th, 2016) - Icebug footwear is pleased to announce that they are expanding their sales representation with the hiring of Green River Sales, to cover CO, MT, UT, WY, NE, and NM. Located in Golden, Colorado, Green River Sales is headed by John McDonnell and ...read more
Jackson, WY (June 1st, 2016) – NOSO is proud to launch NOSO Puffy Patches for summer 2016, using a combination of crowdfunding and direct retailer outreach to make the patches accessible to the widest range of consumers, just in time for the biggest outdoor season. Based in ...read more
Bellingham, WA (January 20, 2016) – Leaders in traction technology, Icebug Footwear is honored by their selection for a 2016-17 ISPO Award for the NOW4 BUGweb RB9X shoe. For Fall/Winter 2016, Icebug introduces a revolutionary outsole combination. The NOW4 BUGweb RB9X combines ...read more
Portsmouth, NH (January 15, 2016) - Dare 2b is thrilled to debut their new Winter Alpine collection for fall 2016. The Winter Alpine range contains advanced technical features to ensure you’re shielded from the elements in unpredictable mountain conditions. Every product ...read more
Portsmouth, NH (January 13, 2016) – Dare 2b is proud to extend their Luxe Collection for fall 2016, incorporating technical outerwear functionality with additional style for everyday use. For those who want to be seen on the slopes or on the streets, the new Luxe collection ...read more
Portsmouth, NH (January 11, 2016) - Dare 2b is proud to extend their AEP Kinematics collection for fall 2016, sure to keep you warm and cozy no matter the winter conditions. With more technical features than you can count, these jackets are proven to be snow dependable. The new ...read more
Portsmouth, NH (January 8, 2016) – Dare 2b is proud to debut their new kids collection for fall 2016. The collection showcases bright and bold ski jackets with a full hierarchy of technical features to keep kids safe, warm and protected on the mountain. The line will also ...read more
Portsmouth, NH (January 6, 2016)- Dare 2b debuts their new Pants range for fall 2016. Designed to compliment the Jacket collection, this collection features a variety of different options. With articulated designs and Dare 2b’s 4-way stretch fabric, these pants are built to ...read more
Portsmouth, NH (January 4, 2016) - Dare 2b is proud to debut their new Black Label for fall 2016. Designed for the performance aficionado and fashion elite, the Dare 2b Black Label is their most premium collection to date. A monochrome color scheme makes way for the features of ...read more
Sunnyvale, CA (December 30, 2015)- White Sierra is proud to debut their new Youth and Toddler line for fall 2016. Focusing on products for the whole family, White Sierra designs encompass styles for both parents and their kids. Boasting the same technical features found in adult ...read more
Sunnyvalle, CA (December 28, 2015) - White Sierra is proud to debut their new Snow line for Fall 2016, focusing on solutions to the cold for both men and women. The Snow line features a spectrum of outerwear designed to combat everything from a chill-in-the-air to serious snow. ...read more
Sunnyvale, CA (December 23, 2015)- White Sierra is proud to debut their new Rainwear Line for fall 2016. Utilizing waterproof fabrics and presenting fully seam sealed products, this line is sure to defend against any storm. With a majority of garments being packable, there is no ...read more
Sunnyvalle, CA (December 21, 2015) - White Sierra is proud to debut their new Outdoor line for Fall 2016. This range provides a wide array of products for both men and women designed to handle a variety of winter activities. The new Outdoor line features quick drying fabrics ...read more
Sunnyvale, CA (December 21, 2015) - White Sierra is proud to debut their new fleece line for fall 2016. The bread and butter of the brand, this line provides the ultimate in fleece options. Offered in light, medium, and heavy weights with a variety of different piles, there’s ...read more
Bellingham, WA (December 16, 2015) - Icebug is proud to debut their Intense collection for fall 2016, designed for those who love exploring everything the outdoors has to offer. Whether it’s running, hiking, or exploring a new area, Icebug is committed to making Footwear for the ...read more
Bellingham, WA (December 12. 2015) - Icebug footwear introduces their new Now collection for fall 2016, mixing signature Icebug designs with top traction technologies and high comfort. Icebug’s NOW shoes are incredibly fun, urban, and offer superior traction for casual use. ...read more
Bellingham, WA (December 9, 2015) – Icebug footwear debuts their new Everyday collection for Fall 2016, designed to take on day-to-day life throughout winter, no matter how cold or slippery. Sleek, stylish designs are paired with the ultimate traction technology to create the ...read more
Sunnyvalle, CA(December 8, 2015)- White Sierra is proud to announce the creation of an enhanced Product Creation Team to help elevate product design in conjunction with its new “Find YOUR Outdoors” brand initiative. For the past thirty-five years, White Sierra has built a ...read more
Sunnyvale, CA (November 10, 2015) -- Family owned in Silicon Valley for 35 years, White Sierra designs and manufactures outdoor apparel for the whole family, creating styles that enable everyone to find what makes the outdoors special to them. In an annual tradition, White ...read more
Portsmouth, NH (October 14th, 2015) - Craghoppers is proud to announce that they have employed Kyle Mullaney as the Digital Marketing Coordinator, to drive and grow the digital presence in the United States, while also maintaining a consistent voice across different channels. ...read more
Bellingham, WA (October 12, 2015)- Icebug is pleased to announce that they have hired Stocking Mountain Trading Company as their new sales agency, covering Colorado, Utah, Idaho, Montana, New Mexico, North Dakota, and South Dakota. Based in South Jordan, UT, Stocking Mountain ...read more
Sunnyvale, CA (October 5th, 2015) – White Sierra, the 35 year old outdoor, performance and adventure clothing brand, and CenterStone Technologies, the leader in B2B e-commerce sales tools for the active, outdoor markets, announce their collaboration making White Sierra ...read more
Bellingham, Washington (September 29, 2015) –OUTSIDE, America’s leading active lifestyle brand, has selected Icebugto be featured in their Winter Buyer’s Guide as among the best gear to have for the winter sports season. The ZealOLX®was reviewed in the Winter Running Shoes ...read more
Bellingham, WA (September 28, 2015) –Icebug is pleased to announce they have entered a partnership with the 2015 U.S National Snowshoe Team, a team dedicated to promoting winter safety as well competitive/recreational snowshoeing. Icebug will be providing shoes and footwear ...read more
Bellingham, WA (July 29, 2015)- Icebug footwear is proud to debut their new Icebug Insoles with Arch Flex System® technology. Developed in collaboration with Ortolab, Sweden’s leading orthotic lab, Icebug Insoles offer a unique blend of science and practicality. The insoles are ...read more
Bellingham WA (July 27, 2015)- Icebug is proud to introduce their new spring/summer 2016 Off Trail footwear range, designed for those who blaze their own trail.Whether it’s running, orienteering, or exploring new terrain, Icebug is committed to making Footwear for the New ...read more
Bellingham, WA (July 22, 2015) - Icebug Pro OCR athlete Ryan Atkins placed first in the North Face Endurance Challenge Series’ 50 mile race in Ontario, Canada, wearing a pair of Icebug Zeal shoes. Competing alongside 79 athletes Atkins finished the Gore-Tex® sponsored 50 mile ...read more