Icebug Scores New Record for Traction on Ice - SNEWS

Icebug Scores New Record for Traction on Ice

Icebug Logo lo res

Icebug scores the highest result ever at the WinterLab at University Health Network in Toronto.

Bellingham, WA (February 2,2017)- Icebug’s superior traction has once again been proven by independent third party testing. Scoring a new record high score of two snowflakes by the Winterlab at University Health Network, the leading authority on traction research.

Lately, several brands in the shoe business have started to claim they have the best traction for icy conditions. Icebug actually puts their product to the test in both real use and controlled tests, proving their traction technology to be the best for safety and confidence in icy conditions. Since Icebug’s launch in 2001, they have been the leader in traction technology, winning the ISPO outdoor award for best footwear innovation.

“Icebug is based in Sweden, where 9 months of winter is a real possibility,” said David Ekelund, Owner and CEO at Icebug. “We know ice. We love ice, partially because we know how to manage it. Having the right traction can be the difference between a nice winter walk and a trip to the hospital,” Ekelund continued. “We’re really happy to receive this honor, it’s one thing for us to say it and a completely different story to get independent backing. We’ve also launched a campaign #trythisinanyothershoes” to challenge both manufacturers and consumers to really test their shoes on ice.

Icebug’s score of two snowflakes is a new record. No other shoe brand has achieved higher than one snowflake. As part of the testing, the Icebug Speed BUGrip handled angles over 11 percent on both bare ice and melting ice. By comparison, most other shoes couldn’t handle an angle of 2 percent. (

The Speed BUGrip features 15-19 dynamic carbide tip studs, the same traction that can be found in 20 Icebug walking models and 6 Icebug running models for the winter 2016/2017 season.

This Canadian test result goes hand in hand with Icebug’s mission to make a difference in the world by providing products that empowers and inspires people to stay active even in the most challenging conditions. It’s proof that what Icebug does, really works. BUGrip traction technology Icebug sets a new standard for what best grip really means.

If you’re interested in trying the record holder for traction, Speed BUGrip, or any other of the Icebug BUGrip models, please contact:

Tara Coyle
Terra PR

How the test works:
The test is administered by iDAPT, the research center of Canada’s largest academic rehab hospital: the Toronto Rehabilitation Institute – University Health Network, affiliated with the University of Toronto.

iDAPT’s testing method is the only one of its kind in the world. The scientists at iDAPT have developed a way to get reliable slip resistance results from having participants walk back and forth on an ice floor while slowly increase the angle of the floor.

iDAPT includes the Challenging Environment Assessment Laboratory (CEAL) which seeks to recreate real world environments and test challenges that people face in their everyday lives, such as the hazards of Canadian winters. CEAL’s unique motion base has a 6m x 6m moving floor. This large platform can move up, down, side-to-side, forwards and backwards and can tilt to an angle of 25 degrees. iDAPT currently has 4 different interchangeable labs where the shoe tests are done: StairLab, StreetLab, DriverLab and WinterLab.

About Icebug
Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at


Icebug Logo lo res

Icebug Debuts New Intense Collection for Fall 2016

Bellingham, WA (December 16, 2015) - Icebug is proud to debut their Intense collection for fall 2016, designed for those who love exploring everything the outdoors has to offer. Whether it’s running, hiking, or exploring a new area, Icebug is committed to making Footwear for the more

Icebug Logo lo res

Icebug Debuts New Everyday Collection for Fall 2016

Bellingham, WA (December 9, 2015) – Icebug footwear debuts their new Everyday collection for Fall 2016, designed to take on day-to-day life throughout winter, no matter how cold or slippery. Sleek, stylish designs are paired with the ultimate traction technology to create the more

Icebug Logo lo res

Icebug Debuts New Now Collection for Fall 2016

Bellingham, WA (December 12. 2015) - Icebug footwear introduces their new Now collection for fall 2016, mixing signature Icebug designs with top traction technologies and high comfort. Icebug’s NOW shoes are incredibly fun, urban, and offer superior traction for casual use. more

Icebug Logo lo res

Icebug Introduces New Running Collection for Winter ‘17-‘18

Bellingham, WA (April 5, 2017) - Icebug is proud to debut their Running collection for fall 2017, designed for the runner who doesn’t slow their stride just because the snow and ice are in their way. Built to handle to the elements, and designed for maintaining your stride, go more


Icebug featured in OUTSIDE Winter Buyer’s Guide 2016

Bellingham, Washington (September 29, 2015) –OUTSIDE, America’s leading active lifestyle brand, has selected Icebugto be featured in their Winter Buyer’s Guide as among the best gear to have for the winter sports season. The ZealOLX®was reviewed in the Winter Running Shoes more


Icebug Footwear Hires Stocking Mountain Trading Company

Bellingham, WA (October 12, 2015)- Icebug is pleased to announce that they have hired Stocking Mountain Trading Company as their new sales agency, covering Colorado, Utah, Idaho, Montana, New Mexico, North Dakota, and South Dakota. Based in South Jordan, UT, Stocking Mountain more


Icebug Announces Partnership with 2015 U.S National Snowshoe Team New Official Footwear Sponsor

Bellingham, WA (September 28, 2015) –Icebug is pleased to announce they have entered a partnership with the 2015 U.S National Snowshoe Team, a team dedicated to promoting winter safety as well competitive/recreational snowshoeing. Icebug will be providing shoes and footwear more


Icebug Announces Icebug & OCR Gear Race Team Roster for 2015

Icebug Announces Icebug & OCR Gear Race Team Roster for 2015 Bellingham, WA (July 9, 2015)- In partnership with OCR Gear, Icebug Footwear is pleased to announce the formation of the Icebug & OCR Gear Race Team. The team is comprised of individuals from all walks of life who more


Icebug Introduces Trail/Urban Trail Collection New for Spring 2016

Bellingham WA (July 15, 2015) - Icebug is proud to introduce their new spring/summer 2016 Trail/Urban Trail footwear range, designed for those who love exploring everything the outdoors has to offer. Whether it’s running, hiking, or exploring a new area, Icebug is committed to more