Icebug Introduces New Running Collection for Winter ‘17-‘18

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Bellingham, WA (April 5, 2017) - Icebug is proud to debut their Running collection for fall 2017, designed for the runner who doesn’t slow their stride just because the snow and ice are in their way. Built to handle to the elements, and designed for maintaining your stride, go ahead and hit the icy sidewalks running, Icebug can handle it.

The Running collection features three traditional running shoe styles with two proprietary Icebug outsoles, RB9X® or BUGrip®. Rubber 9 Extreme (RB9X) is Icebug’s latest rubber compound development, setting a new standard in providing friction on wet (Ideal for rainy/wet parts of the USA) surfaces. Lab tests (SATRA) show that RB9X® outgrips the competition, but still matches the durability of an asphalt running shoe.

Icebug’s BUGrip sole is made of a special rubber compound combined with 15-19 steel studs integrated into dual-density rubber, which allows the studs to work independently from each other for dynamic traction on all outdoor surfaces, from dry asphalt to sheet ice.

Oribi2 BUGrip® GTX
A first-class running companion that’s impossible not to fall in love with. A flexible neutral outsole with low profile and 7mm drop, together with a front foot deflection plate and sole give your stride a kick. The seamless soft upper and thin lining creates the perfect combination for comfort, and is completely waterproof and breathable with Gore-Tex GTX! And at only 285 grams in US9 (Lightest Gore-Tex winter running shoe on the planet!), they won’t weigh you down, and with 14 carbide steel studs built into the BUGrip® outsole, winter won’t get in the way. Available in Black in men’s sizes and Black in women’s sizes 5.5-10.5. MSRP $194.95.

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DTS3 BUGrip®
A shoe designed for recreational winter running, walking, and long distance training. Designed to enhance a runner’s euphoric state with a relative lightness, grip, roll in the sole, and smooth upper material enveloping the feet. Medium flex and fully cushioned 12mm drop midsole with ESS stabilizer results in a stable, semi-supportive shoe that also allows for free movement of the feet. The DTS3 BUGrip® aims high in terms of comfort: Rich, soft padding in collar, comfortable PU-foam insock and a supreme fitting ergonomic last. 19 dynamic carbide steel tipped studs are built into the outsole so you can hit the winter roads running. Available in Dark Teal/Dark Lime in men’s sizes and Dark Magenta/Neon Peach in women’s sizes 5.5-10.5. Also, available in Gore-Tex model with NEW BOA lacing system. MSRP $179.95.

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Links:
Icebug: Icebug.com/us/
Facebook: Facebook.com/Icebug.Official
Twitter: @Icebugof

About Icebug
Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at http://www.icebug.com/int.

Media Contact:
Tara Coyle
Terra PR
307-733-8777
Tarac@terrapublicrelations.com

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