Icebug Athlete Ryan Atkins Wins North Face Endurance Challenge 50 Miler

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Bellingham, WA (July 22, 2015) - Icebug Pro OCR athlete Ryan Atkins placed first in the North Face Endurance Challenge Series’ 50 mile race in Ontario, Canada, wearing a pair of Icebug Zeal shoes. Competing alongside 79 athletes Atkins finished the Gore-Tex® sponsored 50 mile race in 7 hours and 42 minutes, just shy of a 25-minute lead. 

The event, hosted on July 18th and 19th, 2015 was located at the Blue Mountain Resort, 90 miles outside of Toronto. It features the most pronounced elevation gain of any trail race in Ontario, cruising along the Niagara Escarpment on the western shores of Georgian Bay and through the ski trails of the Blue Mountains.

”Icebug is proud to have Ryan on our team,” said Evan Wert, President Icebug USA. “He represents the ideal cross-athlete of today, one who stands out in multiple sports and accomplishes great feats in varying disciplines, all while wearing Icebug shoes and providing real world proof of their durability, comfort, support and traction.” 

Links:

Icebug: Icebug.com/us/

Facebook: Facebook.com/Icebug.Official

Twitter: @Icebugof

About Icebug

Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.com/int.

Icebug Media Contact:

Tara Coyle

Terra PR

Tarac@terrapublicrelations.com

Links:

Icebug: Icebug.com/us/

Facebook: Facebook.com/Icebug.Official

Twitter: @Icebugof

About Icebug

Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.com/int

Icebug Media Contact:

Tara Coyle

Terra PR

Tarac@terrapublicrelations.com

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