Icebug Footwear Introduces New Icebug Insoles With Arch Flex System® Technology

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Bellingham, WA (July 29, 2015)- Icebug footwear is proud to debut their new Icebug Insoles with Arch Flex System® technology. Developed in collaboration with Ortolab, Sweden’s leading orthotic lab, Icebug Insoles offer a unique blend of science and practicality. The insoles are designed so users can quickly and easily custom match the right insole for their foot type

Insoles with Arch Flex System technology support your foot’s structure and provide an energy return with every step. Icebug Insoles react like a stability ball, constantly responding to the user’s body type and activity. Icebug calls this effect Dynamic Propulsion™, as the system works with the user’s entire stride for true, 360 degree of motion, to create all day comfort and improved performance.

Icebug Insoles are available in two models: Slim and Fat. Each model comes in three different arch heights for the best fit: high, medium, and low.

Slim
Designed for lower volume shoes. A unique Double-Arc™ heel design cups the foot and reduces pressure on the plantar fascia. The low friction top cover is longwearing and easy to clean. Super-lightweight with just enough cushioning for comfort, it’s perfect for running, cleated shoe sports, cycling, or any low volume shoe. This insole is ideal for Obstacle Course Racing (OCR), keeping you stable on even the toughest obstacles and terrain. Graduated Thickness: Forefoot 2 mm - Heel 5 mm. MSRP $46.95.

Fat
Maximum cushioning and shock absorption. An extra layer of open-cell Poliyou foam delivers additional cushioned comfort and support. The Double-Arc™ heel design cups the foot and reduces pressure on the plantar fascia. The low friction top cover is longwearing and easy to clean. This is the ideal insole for hiking, running, walking, workbooks, or any high volume shoe. Graduated Thickness: Forefoot 4 mm - Heel 6 mm. MSRP $46.95.

Links:
Icebug: http://www.icebug.com
Icebug on Facebook: http://www.facebook.com/Icebug.Official
Icebug on Twitter: https://twitter.com/icebugof

About Icebug:

A Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity- a passion for making functional and stylish footwear. Read more about us at www.icebug.com.

Press Contact:

Tara Coyle

Terra PR

Tarac@terrapublicrelations.com

307-733-8777

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