Scream Agency is Going Bananas in 2013

Denver agency announces new clients and SIA guerrilla seminar to kick-off 2013

DENVER (Jan. 17, 2013) — Scream Agency, a full-service advertising and public relations agency located in LoDo, announced today that the company has once again successfully told an explorer's story, landed two new clients and has plans to host a guerilla marketing seminar at the SIA Snow Show at the Colorado Convention Center on Feb. 1.

Scream Agency has been working with modern-day explorer Eric Larsen for over five years crafting his story for his successful Save the Poles expedition where he was the first to reach the North Pole, South Pole and Mount Everest in one year. For the past two months, Scream has been handling PR and telling his newest story - Cycle South expedition — which involved Larsen biking to the South Pole. Traveling solo in one of the harshest climates with nearly a 100 pounds of gear and food, Larsen set a record this month for the longest bicycle journey in Antarctica history of 335 miles. More importantly, he used a bike to help tell an environmental story and one of inspiration for all to help in raising money for the Davis Phinney Foundation.

In other news, Scream is proud to announce that the company was selected as agency of record for PR and social media services for Brand 44, a Colorado-based company that focuses on backyard adventures. A true outdoor brand, Brand 44 owns Slackers® Slacklines and Ziplines, the Geomate Jr. product line and offers Boy Scouts of America products.

The agency is also proud to announce the addition of Park Meadows, Colorado's Only Retail Resort, to their roster. With hundreds of stores and 13 restaurants, Park Meadows has established themselves as a shopping destination for those both in and out of Colorado. Scream Agency will handle public relations for the retail resort.

"We're thrilled to add these fantastic clients and brands to our portfolio," said Lora Ledermann, founder of Scream Agency. "Retail and outdoor brands have always been a focus for us over the past 16 years making these clients the perfect fit for our agency and team.”

On Feb. 1, the Scream team will present on guerilla marketing at the SIA Snow Show, one of the largest tradeshows in the snow industry. This interactive marketing session will discuss "going guerrilla" with a brand and marketing efforts, how it can be relevant to target audiences, what makes an idea sticky and more. Questions will be answered, tools will be provided and fun will be had.

For more on what has us Screaming, what kind of guerilla marketing campaign is the right fit for your brand, or just to become friends - please visit (, connect ( and follow (@ScreamAgency).

About Scream Agency
Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that services outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream's capabilities include advertising, public relations, social media, Web, direct and strategic marketing. For more information or to contact Scream, please visit



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