Scream Agency Wins International Award For Sierra Designs Strategic PR

Denver-based full-service advertising and public relations agency has won a 2006 International Summit Creative Award® for its comprehensive strategic public relations campaign for Sierra Designs.
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Scream Agency, a Denver-based full-service advertising and public relations agency today announced it has won a 2006 International Summit Creative Award® for its comprehensive strategic public relations campaign for Sierra Designs, a technical leader of innovative outdoor clothing and gear. The Summit Creative Awards were created to recognize and celebrate the creative accomplishments of small and medium sized advertising agencies and other creative companies throughout the world.

“We've had the opportunity to work on several outdoor brands, but Sierra Designs has extremely innovative products making our job much easier,” said Lora Ledermann, owner of Scream Agency. “We look forward to many years of building the brand through our PR efforts.”

Scream developed a proactive product and brand campaign designed to demonstrate how the company was different from its competition. As a result, one of the companies key products the Reverse Combi tent has been written up in numerous outdoor and consumer publications to include winning a “Gear of the Year” award from the prestigious Outside Magazine.

Kristine Carey, marketing manager at Sierra Designs added, "Scream Agency has really demonstrated a passion and understanding for our brand and helped position us as experts in the industry. Their comprehensive PR knowledge and creative ideas continue to help us grow our business in several ways.”

Additionally, Scream Agency won a Silver ADDY® Award from The American Advertising Federation (AAF) for a print advertising campaign to help launch a new slope side mountain development called Solstice Mt. Crested Butte in Crested Butte, Colo. For more information visit The Summit Creative Awards www.summitawards.com or the ADDY Awards www.aaf.org/awards/addys.html.

Scream Agency, LLC was founded in 1997 as a full-service advertising and public relations agency that services outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream's capabilities include advertising, public relations, new media/Web, direct and strategic marketing. For more information visit www.screamagency.com.

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