Brand 44 Announces Emilio Torres Joins the Company as Vice President of Business Development

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DENVER (April 14, 2014) – Brand 44, a recreational company focused on “Backyard Adventures,” is pleased to announce the hire of Emilio Torres to lead business development and drive the company’s marketing efforts.

Torres brings 20 years of experience in the outdoors to the Brand 44 team. Prior to joining the team, Torres developed the comfort shoe category as an original employee of Croc’s. As the director of sales operations, he grew the brand into a global fixture as well as a publically traded company.

Torres’ success at Croc’s is matched by his role as a key figure in developing the category and sport of slacklining across North America. In 2012 he brought slacklining into the mainstream when he placed three slackers in Madonna’s MDNA World Tour and another, Andy Lewis, in her Super Bowl halftime show. In the fall of 2013 Torres partnered with Cirque du Soleil’s Michael Jackson ONE to coordinate a record breaking highline walk above the Las Vegas Strip. This event was covered by a multitude of prominent media outlets including, Discovery Channel, Redbulletin and Citizen Pictures.

“Having Emilio join the Brand 44 team is a huge win for us as we look to grow exponentially in 2014 and beyond,” said Ed O’Brien, founder of Brand 44. “His expertise in the slacklining industry and his passion for the sport is unmatched and we’re thrilled to have him bring that enthusiasm and experience to Brand 44.”

As Brand 44’s newest addition, Torres will be responsible for further promoting the sport of slacklining, leading business development and driving the company’s marketing efforts.

“I’m excited to be a part of a young and energetic team that is driven to expand the sport of slacklining while supporting family fitness and fun,” said Torres. “I’m looking forward to further developing and increasing public awareness of all of Brand 44’s outdoor, toy and educational products.”

 Emilio Torres, VP of Business Development for Brand 44

Emilio Torres, VP of Business Development for Brand 44

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Created in 2011 by Edward O’Brien, Brand 44 is a Colorado-based company that encourages “Backyard Adventures” as recreational activities that family members of all ages can enjoy anywhere and everywhere. Brand 44’s products include Slackers® brand Slacklines and Ziplines Geomate Jr.geocaching GPS units and accessories, and Adventure Station; a new series of outdoor, educational kits.  For more information on Brand 44, please visit