Seattle, Wash.– The first step, as they say, is to admit you have a problem. Problem gear, that is. Nikwax, the world’s leading aftercare company, will launch its Gear Rehab Program at this year’s Outdoor Retailer Summer Market. The three-step Gear Rehab Program will help outdoor enthusiasts revitalize their dirty, tired and underperforming gear, allowing gear to achieve its full performance potential, and keeping otherwise discarded gear out of the landfill.
Dirt, body oil, sweat, smoke and abrasion can degrade gear and stop it from performing its best. The Gear Rehab Program aims to educate outdoor participants on the benefits of gear aftercare, and provides information on which Nikwax products are needed to clean, waterproof, condition, and protect outdoor gear and clothing.
Follow Nikwax’s 3-Step Gear Rehab program:
- Admit your gear has a problem.
- Clean it with Nikwax specialized cleaners.
- Waterproof it with Nikwax high-performance waterproofers.
Because some gear is in dire need of professional-level therapy, outdoor users also have the option to send one piece of gear to the Nikwax Seattle office for treatment. Nikwax will rehab one piece of gear per person (free of cost), and send it back within two weeks, to enable the gear to perform better than ever. To participate in the Gear Rehab program, fill out the rehabilitation form and mail it along with the item to be rehabbed.
For more information on the Nikwax Gear Rehab Program, visit nikwaxna.com/gearrehab and come to the Nikwax booth #19045 at Outdoor Retailer Summer Market, July 31- August 3 at the Salt Palace Convention Center in Salt Lake City, UT.
Nikwax® was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax® uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax® is the only major aftercare company to have never used aerosols, fluorocarbons, nor volatile organic chemicals. All Nikwax® products are fluorochemical-free, derived from nature-based ingredients, not tested on animals, and biodegradable. Nikwax® currently exports to 50 countries across the globe, is the recipient of numerous awards including the prestigious Queen’s Award (2x), Sunday Times Best Green Award, and the Green Apple Award, and is ISO 9001 and 14001 certified.