KICKER Performance Audio Brand Partners with Groundswell Public Relations

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Groundswell PR to handle KICKER Audio's Day-to-Day Media Relations

Stillwater, OK - July 6, 2017


KICKER, a division of Stillwater Designs, LLC specializing in speakers and products for car, home and the outdoors, has partnered with Groundswell PR. Groundswell PR will lead KICKER’s day-to-day media relations and increase brand awareness for its lifestyle products including portable Bluetooth® speakers, headphones and earbuds. “Groundswell understands Kicker’s mission of bringing people together through the power of music and shared experiences and will showcase our lifestyle products to a broader audience,” said Jeremy Bale, Brand Manager for KICKER lifestyle products. “We are excited to team up with a firm that not only has such extensive ties in the outdoor and lifestyle industries, but who also shares our passion for making time to do the things we love with the people we love, no matter the environment.” Founded in 1973, KICKER’s Livin’ Loud legacy began as a two-man operation, hand-building professional-speaker systems in a narrow one-car garage. With very few resources and an intense love for music, company founder and current president Steve Irby invented the mobile-stereo enclosure market from his Stillwater, Oklahoma community, when he developed the Original KICKER. It was the first full frequency-range speaker box designed specifically for cars and trucks. From that historic moment, delivering concert-like audio quality across a wide volume range with renowned bass and accurate sound has always been the KICKER way. As a continually evolving brand, KICKER reached new heights 35 years later with the development of “Lifestyle” home and personal products for digital media devices, which include Bluetooth® speaker systems, high-performance headphones and noise-isolating in-ear headsets. “We are thrilled to be working with such an incredible brand that produces high quality speaker systems and products for those who love music and never want to miss a beat,” said Groundswell PR Partner Dax Kelm. “We look forward to amplifying KICKER’s story and commitment to providing authentic music experiences whether it’s in the great outdoors, working out, or the comforts of a backyard.” Based in Charleston, SC, Groundswell PR boasts over 60 years of active lifestyle public relations and marketing experience, igniting brand awareness through strong relationships with digital influencers, journalists and industry leaders. Groundswell PR has a proven track record of securing editorial coverage for its clients in the outdoor and active lifestyle industries. To learn more about KICKER Audio and their products, go to or visit them on Facebook, Twitter, Instagram or Pinterest @KickerAudio. About Kicker Audio KICKER Lifestyle Products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for automobile manufacturers. Consumers seeking more information on KICKER may call the Consumer Information Line at 1-800-256-5425 or visit the website at Follow KICKER socially at,, or Bluetooth is a registered trademark of Bluetooth SIG, Inc. About Groundswell PR With over 60 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit ### 


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