OSLO, Norway (March 16,2016) —Norwegian apparel and footwear brand Helly Hansen was born by the sea in 1877 and has since been enticing those who both loath and love rain to get outside and enjoy the wettest months.
Helly Hansen loves rain and wants to celebrate those who get outside to make the most of it. The 2016 #WeLoveRain Instagram contest challenges participants to create videos of themselves dancing in the rain. Let loose and get creative with a choreographed dance or find the largest puddle in town and see if you can grab a passerby – or two - for a rainy dance party.
After you’ve dried off your phone, post the video to Instagram between March 28 and April 17 with the hashtag #WeLoveRain for a chance to win a variety of rainwear products from Helly Hansen.
For ideas – or to scope the competition – search the hashtag #WeLoveRain on Instagram or the “We Love Rain” micro site on www.hellyhansen.com/weloverain.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop their apparel through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth. The brand represents the optimal combination of performance, protection and style, and continues to protect and enable professionals making their living on oceans and mountains around the world. The company has a long list of first-to-market innovations including the first supple, waterproof fabrics more than 130 years ago, the first fleece fabrics in the 1960s, the first technical base layers made with Lifa® Stay Dry Technology in the 1970s and today’s award winning and patented H2Flow temperature regulating technology. Helly Hansen is the global leader in technical sailing apparel. Its ski uniforms are worn by more than 50,000 professionals across 100+ski resorts and mountain guiding operations around the world, as well as national ski teams, Olympians and discerning outdoor enthusiasts. The brand's outerwear, base layers, sportswear and footwear are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.