National Association of Women Business Owners honors Purnell co-founder Brita Womack

Image placeholder title

SANTA BARBARA, CA – In recognition of the rapid evolution, growth and success of the Purnell clothing line, Brita Womack has been named “Entrepreneur to Watch in 2016” by the National Association of Women Business Owners (NAWBO), Santa Barbara Chapter. 

A full line of versatile men’s and women’s styles poised for national recognition, Purnell began in 2013 as niche-focused work wear. The early designs quickly gained popularity, bridging the gaps between work, casual and active wear. Womack and Purnell co-founder Brent Dehlsen knew they were on to something and applied their approach to create a fresh collection of revised classics, which they’ve further grown and refined over the course of the last three years.

“It’s an honor to be recognized by such a talented and successful group of business people,” said Womack. “We’ve worked very hard on every single item in the Purnell line, and I’m sincerely grateful for this endorsement from the National Association of Women Business Owners.”

Womack, a Southern California native who studied at San Diego State University as an undergraduate, began her career in the software industry after attending graduate school at the University of Texas. From there, she went on to manage e-commerce for well-known national clothing chains, with a career that’s taken her from Southern California to Texas, Tennessee and back to the Central Coast of California. 

For more than 40 years, NAWBO has served to create a community of entrepreneurial women and to remove obstacles to successful business ownership. This year’s Bravo Awards were the Santa Barbara NAWBO chapter’s second annual. The event took place at Hyatt Santa Barbara on Thursday, March 10, 2016. 

About Purnell

Creating simple styles for a complicated world, Purnell infuses timeless American silhouettes with modern functionality. Through a design process rooted in creative restraint, traditional patterns and colorways are combined with soft, yielding fabrics. The finest details of cut and seam placement are optimized for activity and movement. The result is a classic – yet functional and athletic – line that’s equally at home at the studio, the worksite and the campsite. Learn more at For additional media information, contact Chris Hrenko at Pale Morning Media:, (802) 496-6092.



Hydro Flask Named 2016 National Best and Brightest In Wellness® Award Winner by the National Association for Business Resources

Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best and Brightest In Wellness® Award from the National more

New Belgium Brewing Toasts PeopleForBikes in Honor of National Bike Month

Boulder, Colo.— The smiling logo of national bicycling movement PeopleForBikes is found hugging every bottle of New Belgium Fat Tire and Ranger IPA, nationwide through the end of May. PeopleForBikes is a non-profit organization that is on a mission to unite millions of voices to more


Check out Flylow Campfire Casual™ at Outdoor Retailer, be entered to win ‘well-used’ tailgating grill

Denver, CO - Come check out the new Flylow Campfire Casual™ collection in the Venture Out Zone of Outdoor Retailer Summer Market (August 5-8, 2015), and you could head home with a well autographed and well used barbecue grill. Fueled by year-round brand demand that made Flylow more


Fitmoo Co-Founder Mick Purzycki Talks Emerging Brands at Youth Marketing Strategy Conference in New York City on May 20, 2015

Mick Purzycki, co-founder and chief business officer of Fitmoo, Inc., the first social commerce and networking platform for fitness brands, athletes and enthusiasts, will sit on the Emerging Brands Panel at the Youth Marketing Strategy (YMS) NYC conference on May 20, 2015 at the more


O2X Summit Challenges debuts national mountain running series at Sugarbush Resort, September 13-14

Inaugural four-race season in New England & New York blends natural challenges, local environmental commitments and exhilarating summit finishes BOSTON, MASSACHUSETTS (FOR IMMEDIATE RELEASE) — A new kind of race for runners, hikers and outdoor enthusiasts, the O2X Summit more

Image placeholder title

Point6 Expands Best Selling Hiking Tech Collection with Co-Branded Socks in Support of America’s National Scenic Trails

Media Contact:Theresa BlakeTreehouse Communicationstheresa@treehousepr.com970-764-7783 Point6 Expands Best Selling Hiking Tech Collection with Co-Branded Socks in Support of America’s National Scenic Trails 25-percent of sales will support the conservation efforts of the more


Flylow intros Campfire Casual™ at Outdoor Retailer,  because people wanted it

Denver, CO - Flylow Gear (, the fastest growing ski apparel brand in 2015 according to data from SIA Snowsports Industries Association, will unveil a new Campfire Casual™ collection gear for spring 2016. To be unveiled in the Venture Out Zone of the upcoming more

Pale Morning Media launches Made-in-USA public relations division

Pale Morning Media (, a public relations and creative communications agency for the outdoor world, is launching a specialty division focused on the promotion of American-made outdoor gear brands. Pale Morning Media currently has specialties in Outdoor, more

Women Biz Oct 24, 2016

Handful Joins Roundtable Discussion with Senator Wyden to Discuss Women’s Small Businesses

(Portland, OR—October 25, 2016)- Handful™, an active lifestyle company that creates sports bras and apparel designed to “flatter, not flatten®,” was invited to Senator Wyden’s roundtable discussion which focused on women entrepreneurs and female-owned businesses. The roundtable more