New Belgium Brewing Toasts PeopleForBikes in Honor of National Bike Month

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Boulder, Colo.— The smiling logo of national bicycling movement PeopleForBikes is found hugging every bottle of New Belgium Fat Tire and Ranger IPA, nationwide through the end of May.

PeopleForBikes is a non-profit organization that is on a mission to unite millions of voices to improve the future of bicycling in America and get more people on bikes, more often. With strength in numbers, PeopleForBikes aims to pave the way for a safer, more accessible country for bikes.

“It feels great to be partnering with a brand who cares for the future of bicycling as much as we do,” said Kate Powlison, marketing manager at PeopleForBikes. “On our quest to unite millions of bicyclists, we hope to become one voice stronger, one New Belgium beer at a time. Cheers to National Bike Month!”

Alternatively powered, and 100% employee owned, New Belgium’s goal is to maintain an environmentally, socially and economically conscious business by aligning their business practices with nature and its inhabitants. They have helped bike-related non-profits raise over $2 million by selling beer at the Tour de Fat Bicycle Carnival throughout the U.S. Learn more about the company’s sustainable initiatives on their sustainability page.

“New Belgium is honored to help spread the good word of the bicycle and encourage folks to sign the pledge,” said Michael Craft, Senator of Tour de Fat Non-Profit Relations. “Much like beer, bicycles make people smile and smiling is something we could all use a bit more of these days. Our brewery is so rooted in bicycles, it just makes good sense to use our craft to encourage advocacy.”

To learn more about what PeopleForBikes is doing to make America a better place for bikes, visit www.peopleforbikes.org. Join the movement by signing the “I am for bikes…” pledge.

To learn more about New Belgium Brewing Company, visit www.newbelgium.com.

About PeopleForBikes:
PeopleForBikes is a movement to unite millions of people to transform America through bicycling. They are currently leading the Green Lane Project, which is an effort that focuses on building physically protected and inviting bike facilities in communities across the U.S. Join the movement to improve the future of bicycling at www.peopleforbikes.org.

About New Belgium Brewing Company:
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

Media Contact:
Lauren Fallert
Verde PR
lfallert@verdepr.com
970.259.3555

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