PeopleForBikes and Volkswagen of America Unveil “Roll Together” Campaign to Kick Off National Bike Month

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Boulder, Colo.— National bicycling movement PeopleForBikes, with the support of Volkswagen of America, unveiled its “Roll Together” campaign today, the first day of National Bike Month.

The Roll Together campaign asks both bicyclists and drivers to make a promise to ”roll together” and recognize that behind the steering wheel and handlebars are real people. A 60-second public service announcement (PSA), created in partnership with Volkswagen of America, relays the campaign message of traveling with compassion.

“No one is perfect. We’re all human, and we all make mistakes out on the road,” said Bruno Maier, vice president of PeopleForBikes. “This campaign is about acknowledging the fact that we can all do better, whether we are bicyclists, drivers, or both. Let’s treat each other like we all know each other.”

“As bicycling rates soar and more and more people take to the road on two wheels, the need for compassionate behavior is of utmost importance,” said Maier. “Sometimes we cyclists can be our own worst enemies. We’re asking all the riders out there to do their best to give a good face to the movement.”

In January 2012, Volkswagen of America signed a two-year partnership with PeopleForBikes as part of its Think Blue. initiative. Think Blue. is Volkswagen’s holistic approach to environmental sustainability, encouraging eco-conscious behaviors and fostering healthy lifestyles. The “Roll Together” campaign is another way which Volkswagen is supporting PeopleForBikes on the mission to make America a safer place for bicyclists.

“Volkswagen’s Think Blue. initiative extends beyond our fuel-efficient vehicles and manufacturing practices,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “We are proud to partner with PeopleForBikes in this campaign to encourage biking and ensure that people of all ages can safely share the road and roll together.”

The Roll Together campaign was supported in part by the Paul David Clark Bicycling Safety Fund, a memorial fund started in honor of Paul David Clark, a San Francisco rider who was killed in a bike-truck collision in 2005.

To watch the video and see the campaign, visit peopleforbikes.org/better.

Follow PeopleForBikes on Facebook, Twitter and Instagram and through the end of May, engage in the "Roll Together" campaign using the hashtag #RollTogether.

To learn more about what PeopleForBikes is doing to make America a better place for bikes, visit www.peopleforbikes.org.

About PeopleForBikes:
PeopleForBikes is a movement to unite millions of people to transform America through bicycling. They are currently leading the Green Lane Project, which is an effort that focuses on building physically protected and inviting bike facilities in communities across the U.S. Join the movement to improve the future of bicycling at www.peopleforbikes.org.

About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Eos, Golf, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com or media.vw.com to learn more.

Media Contact:
Lauren Fallert
Verde PR
lfallert@verdepr.com
970.259.3555

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