Point6 Expands Best Selling Hiking Tech Collection with Co-Branded Socks in Support of America’s National Scenic Trails

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Media Contact:
Theresa Blake
Treehouse Communications
theresa@treehousepr.com
970-764-7783

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Point6 Expands Best Selling Hiking Tech Collection with Co-Branded Socks in Support of America’s National Scenic Trails

25-percent of sales will support the conservation efforts of the Appalachian Trail, Continental Divide Trail and Pacific Crest Trail

Steamboat, Colo. -- (Jan. 14, 2015) --Point6, specialists in performance merino wool and makers of the best wool socks ever®, introduces three new styles of lightweight hiking socks, new for Spring 2015. Made from the finest merino wool and using 100-percent compact spun yarns for maximum durability and comfort, the line features co-branded designs inspired by popular American trails.

25-percent of proceeds from sock sales go to Point6’s partner organizations: 

Like the rest of the Hiking Tech collection, these socks are engineered for a technical fit with just the right amount of cross stretch and sport-specific, terry loop cushioning underfoot where thru hikers need it most. Deep heel pockets prevent slippage and an ultra-smooth toe closure prevents lumpiness or discomfort around the toes. MSRP $22

Headquartered in the mountain town of Steamboat Springs, the Continental Divide Trail passes through the hills of the Point6 backyard. Over the years, thru hikers passing by on their journey northward have given rave reviews of Point6’s durability that withstands months of hard use on the trail. They praise the exacting fit, deep heel cup, and flat toe seams that yield fewer blisters when the miles are in constant supply. 

“Thru hikers commit to a multi-month series of struggles and accomplishments, most of which play out on their feet,” notes Drew Williams, Operations Chief with Point6. “We’re excited to design socks that stand up to the trials of the trail. Our co-branding efforts this year speak to our duty to help maintain these corridors and our commitment to those who use and trust our socks.”

Trails that intersect the country face many issues: access, maintenance, jurisdictional changes in remote areas, and the bare fact that they, in every sense of the words, go all the way across the country. Caretaking them is a huge challenge. “We are incredibly honored to be part of this unique partnership with Point6,” says Teresa Martinez, Director with the Continental Divide Trail Coalition. “A key part of our mission as a grassroots organization is to work with local, small businesses that connect the community in support of the trail. We couldn’t ask for a better promotional vehicle to promote the trail and its stewards.” 

All Point6 socks are made in the USA and the brand is committed to follow a triple-bottom line business model that equally values people, places, and sustainable business practices. The brand is a member of the Conservation Alliance and these co-branded socks are one way that Point6 supports various non-profits working to protect wild places and affect positive social change. 

To kick off the new Trail Socks, Point6 will host a celebration on Thursday, Jan. 22nd from 4pm – 6pm with members from the designated trail organizations and discounted sock sales for attendees throughout the Outdoor Retailer Winter Market trade show ($15). All proceeds will be donated to support these organizations. Please stop by the Point6 booth (# BR 503) at ORWM and show your support of America’s national scenic trails.

More About Point6

Point6 socks are made from the finest merino wool using 100-percent compact spun yarns for the outdoor, snow sports, running, cycling and active lifestyle markets. Point6 founders, Peter and Patty Duke helped introduce merino wool to the outdoor industry over 20-years ago and subsequently brought Point6 to market in 2008. All Point6 socks are proudly made in the USA with imported yarns using state of the art knitting and compact-spinning technologies. The brand is unwavering in its commitment to deliver merino wool products of the utmost quality, comfort and durability. For more information, please visit www.point6.com

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