Fitmoo Co-Founder Mick Purzycki Talks Emerging Brands at Youth Marketing Strategy Conference in New York City on May 20, 2015


Mick Purzycki, co-founder and chief business officer of Fitmoo, Inc., the first social commerce and networking platform for fitness brands, athletes and enthusiasts, will sit on the Emerging Brands Panel at the Youth Marketing Strategy (YMS) NYC conference on May 20, 2015 at the Bell House in New York City. He will be joined by other business leaders including Rytis Vikauskas, founder and CEO of YPlan; Shelley Venus, director of video and production at Mie; Neha Gandhi, VP editorial strategy at Refinery 29; and Anna Frenkel, marketing and partnerships lead in NY for Airbnb. The panel will discuss how their new products and brands engage in youth marketing and innovation by turning the heads and gaining the loyalty of the nation’s youth.

“Fitmoo has built a first-of-its-kind social networking and commerce platform for fitness enthusiasts. Given the YMS conference’s focus on innovation, this is a perfect venue to share our best practices in this area,” said Purzycki.

Fitmoo is the first technology platform to organize, socialize and monetize the fitness industry. Professional fitness and outdoor athletes, as well as enthusiasts, are sharing original content on Fitmoo, such as workouts, nutrition plans and gear choices. The platform’s Fit Store includes top fitness and lifestyle brands such as Reebok and Gaiam.

Before founding Fitmoo, Purzycki established a branch of Groupon in Xi'an, China in 2011, where he fulfilled the role of general manager and head of sales. During his tenure he developed new revenue initiatives, established KPIs and commission structures, and implemented a large scale restructuring of the team and their compensation packages to make Xi'an one of the most competitive branches in the market. He went on to become a managing partner of China Strategies, LLC. Purzycki earned a Bachelor of Arts degree in Finance and Chinese from University of Delaware’s Lerner College of Business and Economics.

About Fitmoo

Fitmoo, Inc., was founded in 2013 to organize, socialize and monetize the fitness industry. Based in New York City, Fitmoo is the first completely agnostic social commerce platform that enables brands, athletes, influencers, gym owners and active individuals to connect online, create and join groups, as well as list, shop, sell and earn from socializing the things they love the most. For more information, visit Or, discover and connect with Fitmoo on social media, including Facebook, Twitter, Instagram and Pinterest

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