Treksta Appoints What's Up PR as Agency of Record

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Denver, Colo. (April 3, 2015) – Treksta, the innovative footwear company responsible for introducing nestFIT TM, Hypergrip TM, Icelock TM and a wide range of technical innovat

ions in functional and comfortable outdoor footwear, is retaining Denver-based What’s Up PR as its agency of record going forward in the North American marketplace. What’s Up PR will increase both visibility and engagement of both the Treksta brand and the diversity of its pioneering footwear products, with an integrated brand communications strategy focused on the outdoor, travel and active lifestyle markets.

Treksta brings a culture of innovation and a host of thoughtful technical solutions to its array of functional outdoor footwear, ideal for people looking for fit, comfort, traction, and durability for trail running and hiking. The Treksta line is comprised of men’s and women’s collections of award winning technical shoes, all of which offer a comfortable experience built for the outdoors. Treksta’s innovations include its NestFIT last, built from measurements taken from over 20,000 human feet, which allows the upper, midsole, and outsole to mold perfectly for an optimum fit, and its HyperGrip outsoles that deliver unparalleled traction and durability in a wide range of conditions. Treksta also now incorporates both the precision fit Boa® lacing system and the World’s first foot activated, Hands Free lacing system, in its array of groundbreaking customer lead options.

“What’s Up PR is a natural partner for Treksta as we expand our direction and product offerings to further define our brand,” said Rob McCurdy, Director of Sales for ROI, the Vancouver-based distributor responsible for Treksta in the US and Canada. “The interest in our footwear has been phenomenal and growing, and we are excited to work with What’s Up PR’s experienced team and integrated brand communications approach to help us develop and expand our already strong, and now expanding, customer base throughout North America.” What’s Up PR will kick off its support for Treksta with an integrated communications program, including public relations, digital media and new customer acquisition strategies, all tailored to strengthen the Treksta brand a

nd product collection’s visibility.

“The team at Treksta has been hard at work building a range of exceptional products and their commitment to innovation has led to some incredible advancements in footwear – fit, traction, durability, and comfort,” said Peter Downing of What’s Up PR. “We at What’s Up PR look forward to ramping up the current momentum for Treksta as it continues to build its enthusiastic fan base of outdoor ‘funatics’. And as a trail runner, I’m truly excited about their latest shoes and what they offer the growing population of trail runners.”

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About Treksta

Since 1988, Treksta has been developing innovative solutions to make life m

ore comfortable. To change conventional heavy and stiff hiking boots, Treksta was the first in the w

orld to develop ‘light trekking boots,’ and for more than 25 years, Treksta has continued to be the world leader in outdoor footwear, having received a number of awards for its trail running and light weight hiking shoes. Treksta is constantly innovating and taking on new challenges, including its new foot-activated Hands F

ree shoes, and utilizing Gore-Tex Surround technology to increase breathability. Find out more and view the latest Treksta products at http://www.trekstausa.com

About What’s Up PR

With its offices in Denver, Colo., W

hat’s Up PR is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency. Serving the outdoor industry since 1997, What’s Up PR’s brings its immediate brand positioning and marketing expertise to both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. For more details about What’s Up PR, visit: our What's Up PR website.

For information, contact:

Peter Downing

peter@sparksideas.com

720.261.6766

Beth Cochran

Cochran@whatsuppr.com

406.579.7909

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