Denver, Colo. (April 21, 2015) – Treksta, the innovative footwear company responsible for a wide range of technical innovations in functional and comfortable hiking and trail running footwear, announced today that is has become a major sponsor of the highly successful and much anticipated Banff Mountain Film Festival World Tour. Treksta’s sponsorship takes off at the 2015 Banff Mountain Film and Book Festival, opening in Banff on October 31 and running through November 8, 2015. Treksta has been the proud sponsor of the always-popular People’s Choice Award in 2013 and 2014.
The perennially popular Banff Mountain Film Festival World Tour includes over 350 screenings of a selection of the best films from the festival at locations across the U.S. and Canada, and reaches over 380,000 dedicated outdoor enthusiasts around the world. In many instances, the screenings benefit a local outdoor program, an important community cause, or an area non-profit such as youth adventure and outdoor programs, search and rescue operations, climbing clubs, adaptive sport programs, conservation groups, and trail maintenance organizations. Treksta reps will be on hand, displaying the latest Treksta hiking and trail running shoes, at many of the Tour stops, and an audience member will win a free pair of Treksta shoes at each and every North American Tour location.
According to ROI General Manager, Jackie Swanson, working with Banff is a natural for Treksta. “As a North American distributor, ROI has been a supporter of the Banff Mountain Film Festival in one way or another since its inception 40 years ago. We know from experience that this is the premier film festival in our industry, and that the dedicated audiences, international filmmakers and “A” brand sponsors are absolutely committed to each other in product trust and loyalty. We are thrilled for Treksta to be a World Tour sponsor for years to come. The Tour gives us a tremendous opportunity to share the Treksta story and our innovative footwear with outdoor men and women across North America. Like we say in the Treksta footwear business, ‘it’s a perfect fit’.”
Since 1988, Treksta has been developing innovative solutions to make life more comfortable. To change conventional heavy and stiff hiking boots, Treksta was the first in the world to develop ‘light trekking boots,’ and for more than 25 years, Treksta has continued to be a world leader in outdoor footwear, having received a number of awards for its trail running and light weight hiking shoes. Treksta is constantly innovating and taking on new challenges, including its new foot-activated Hands Free shoes, and utilizing Gore-Tex Surround technology to increase breathability. Find out more and view the latest Treksta products at http://www.trekstausa.com.
For information, contact:
Peter Downing, firstname.lastname@example.org 720.261.6766 or
Beth Cochran, Cochran@whatsuppr.com 406.579.7909