Krimson Klover Unveils 2017 Spring Collection At Outdoor Retailer Summer Market in Salt Lake City, August 4-6, 2016

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Boulder, Colo. (June 9, 2015) - Krimson Klover (KK), the boutique lifestyle brand known for high-quality women’s apparel, offers a beautiful, varied, and on-trend collection for spring/summer 2017. Featuring a variety of new merchandising ideas, simple pairings for mix and match, and stand-alone styles—all in Krimson Klover’s signature vivid colors—the spring collection is young and ready for travel, play, nights out, and days in.

In spring and summer, women want their clothing to be easy. The idea of wearing a dress, tunic, or skirt in the warmer months isn't a new one; it's been done since the ancient Egyptians draped themselves in woven cotton. In this modern age, consumers express their emotions and passions through their clothing. Krimson Klover applies unique patterns and bright colors to classic silhouettes, creating clothing that reflects a woman’s personality while still being wearable and appropriate for any activity.

Buyers and consumers are also more economically and environmentally conscious. “We find women want simplicity with one or two pieces making a great outfit,” explains Kelly Allen, product development manager at Krimson Klover. KK designs are fun and easygoing, yet look put-together on their own with minimal accessories. Female consumers also want versatile clothing that does not sacrifice style. Look for dresses that work for everyday and can also be dressed up for special events.

For spring 2017, Krimson Klover’s signature hand-painted designs are even better than before. “With new construction techniques, our hand-painted dresses, skirts, and tops are top-notch,” says owner and designer Rhonda Swenson. “Every garment is individually hand painted by a classically trained artist and tells his or her story. Every brush stroke is unique, but as a group still looks uniform across the collection.”

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Artful Technique: Krimson Klover brings heart and soul back to garment production with its signature hand-painted technique. These garments can be produced in volume, but unlike prints, each hand-painted design is as unique as the artist’s brush stroke. Knit from sustainable fibers and painted with natural pigment dyes, this technique supports Krimson Klover’s dedication to conscious sustainability.

Top Picks for 2017

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917 – Sweet Paradise Dress (top left): Your favorite silhouette gets a new coat of paint. Literally. As part of our hand-painted collection, every garment is an actual one-of-a-kind piece of wearable art. With punchy bright colors and an ultra-flattering V-neckline, this dress can go from sunup long past sundown, from the park to date night. Monet Floral, Color: Raspberry and Spring Green, 36” length, Cotton/Spandex, XS-XL. MSRP: $130

909 – Good Vibrations Dress (center): With unique ottoman welt detailing that gradates at just the right point to flatter every shape, the Good Vibrations brings the knit swing dress to a new level. The rayon/nylon/spandex-blend fabric is light and cool on the skin but feels substantial enough to wear for work and travel, and can be dressed up. Colors: Indigo and Coral, 36” length, Rayon/Nylon/Spandex, XS-XL. MSRP: $135

926 – Statement Tunic (right): This asymmetrical tunic is part of our hand-painted collection. It features an organic graffiti pattern that adds movement to the feminine silhouette. The viscose/spandex blend makes for a luxurious feel and a gorgeous drape. Throw over a pair of jeans, leggings, or even shorts for a great summery look. Colors: Spring Green, Summer Blue, Firecracker, 29” length, Viscose/Spandex, XS-XL. MSRP: $108

Krimson Klover’s Color Story: From patriotic blues to punch pinks, Spring ‘17 at Krimson Klover is all about saturation. Color stories have overarching themes of Americana, Turquoise, Aqua, Violet, Sunset Orange, Firecracker, and Coral.

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About Krimson Klover

A Boulder, Colorado, company specializing in luxurious, feminine clothing for the fashion and resort markets, Krimson Klover designs apparel for active, passionate women who care about the quality of their clothing and the story behind it. Krimson Klover is female owned and operated with a commitment to environmental and social responsibility. We welcome you to find out more about us: krimsonklover.com

For information: Beth Cochran bethcochran@whatsuppr.com 406.579.7909

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