Croakies Partners with Game-Changing Campground Search Platform, The Dyrt

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PORTLAND, Ore.,June 16, 2016The Dyrt has launched a new website that will soon become the nation’s leading campground search tool driven by crowdsourced photos, videos and reviews of nearly every campground in America. The Dyrt is leveraging gamification with its $100,000 Great Camping Giveaway to become the go-to source for finding the right campground to fit your needs, solving the online search pain for the 40 million Americans who struggle to find a campground online.

Last summer, husband and wife team Kevin Long and Sarah Smith, conducted a small 45-day beta launch that generated more than two thousand campground photos and videos with almost no promotion, far exceeding initial expectations. Smith, co-founder and VP of product and community for The Dyrt, is an avid camper and no stranger to the challenges of researching campgrounds. “I was beyond frustrated with the experience of finding a campsite online, so we set out to build a robust campground database and found a way that will quickly make The Dyrt the number one resource for campsite reviews, photos and videos,” says Smith. “You wouldn’t book a hotel without checking out a review or photo, a campground should be no different.”

The Dyrt is “gamifying” its inaugural summer with a four-month $100,000 Great Camping Giveaway in which users at the state level earn points and win prizes for posting useful campground content and reviews. “The Dyrt encourages all campers to get involved, rewards users for reviewing campgrounds, and in the end, makes finding campsites online easier for everyone,” says Kevin Long, co-founder and CEO of The Dyrt. “The game creates incentive to submit reviews, but also a fun and competitive way for users to journal their camping adventures.”

Adventure accessory company and Northeast brand partner, Croakies, recognizes the struggle felt by campers. They, along with other outdoor brands, have teamed up with The Dyrt to give away thousands of quality outdoor goods and aid in the improvement of camping search. “We are excited to partner with The Dyrt and participate in a program set up to revolutionize the way campers search for their next adventure,” says Chris McCullough, VP of marketing at Croakies. “The Northeast’s many beautiful parks and campgrounds foster the outdoor lifestyle, resulting in a great population of outdoor enthusiasts that can benefit from Croakies products.”

The Dyrt features a real-time Northeast leaderboard and will reward ten high-ranking reviewers who contribute and share the most useful campground reviews and content in the months of June, July, August, and September. The Dyrt also features a national leaderboard that recognizes The Dyrt super campers that lead the charge in generating useful campground content.

Stay tuned for promoted Northeast camping content from the leaderboard winners and expert camping tips from The Dyrt.

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About The Dyrt:

The Dyrt provides a modern approach to the camping experience, taking the pain out of looking for campgrounds online by crowdsourcing videos, photos and reviews from fellow campers. Last year, The Dyrt team won a coveted spot in the 2015 Telluride Venture Accelerator Program for early-stage ventures focused on the outdoors. Shortly after, the founders tested and proved The Dyrt concept with a beta site and game that far exceeded initial expectations. The Dyrt has since brought together a talented team to create the all-new platform and game. For the 2016 launch, The Dyrt has partnered with 25 outdoor brands for the $100,000 Great Camping Giveaway, and is leveraging the game to make The Dyrt the number one camping search tool available. For more information, visit thedyrt.com.
Media Contact:
Casey Raymer, Hayter Communications. casey@hayterpr.com. 360-313-7070 x5.

About Croakies®:

Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in Jackson Hole, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies #croakiesadventure.
Media Contact:
Chris McCullough - Croakies VP of Marketing - chrism@croakies.com - (206) 450-7028

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