Jackson, Wyo., January 10th, 2017 – Croakies, the manufacturer of industry-leading outdoor retention products, today announced its partnership with Bellingham, WA-based artist collective, N-Grained Inc.. A collaboration of Mark Landvik and James Johnson, N-Grained Inc. exemplifies the very best in authentic artwork, rich in culture and honest, self-expression.
Beginning in the spring of 2017, consumers will be able to shop an exclusive collection of Croakies’ eyewear retainers, belts, dog collars and leashes, and lanyards featuring the artwork of N-Grained Inc. artist, James Johnson. A Tlingit Indian from Southeast Alaska, belonging to the Ch’áak’ Dakl’aweidi Clan (Eagle Killerwhale), the foundation of Mr. Johnson’s art stems from traditional Tlingit formline. “My artwork carries on the traditions and cultures of my people. This gift was placed into my hands and it is an honor,” explains Johnson.
“Whenever we explore new opportunities for artist collaboration or the introduction of an exclusive, licensed collection of products, we do so by looking for something that is truly authentic, unique, and that will excite our customers and attract meaningful new business,” explains Chris McCullough, Croakies VP of Marketing. “In every respect, we’re confident that this new N-Grained Inc. collection of products checks all of these boxes. It’s been a fun process working with James and the N-Grained Inc. crew to solidify this initial collection, and we’re excited to bring it to market.”
"I've always rocked Croakies,” explains Mark Landvik, pro Snowboarder, and N-Grained Inc. founder. “Trekking around in the backcountry year after year, Croakies are a must in the field; therefore, it's only natural for N-Grained Inc. to collaborate and develop a product I can use in any situation, while showcasing the Alaskan culture James and I grew up in."
Croakies’ new N-Grained Inc. collection is being introduced to the industry at this week’s 2017 Outdoor Retailer Winter Market trade show (Croakies Booth: 24027) and will be available for sale through select retailers and through croakies.com in early spring 2017.
To learn more about Croakies’ latest collection of eyewear retainers and outdoor lifestyle accessories, and to stay up to date on Croakies’ news, please visit croakies.com.
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in the mountains of the American West, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies.
About N-Grained Inc.
N-Grained Inc. is a collaboration of like-minded artists, each venturing down their own path, while pursuing the same vision. Our purpose is to create authentic works of art that are rich in culture and provide inspiration for others to find their own creativity within themselves. N-Grained Inc. is raw, honest, self expression.
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Croakies VP of Marketing