San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans.As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the official ...read more
Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more
Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness ...read more
Jackson, Wyo., April 18, 2017 – Croakies, the manufacturer of premium outdoor retention products, is pleased to announce it will be expanding its current, impressive roster of Everyday Adventurers in 2017.Croakies’ Everyday Adventurers program kicked off a year ago and marked its ...read more
Boulder, CO (April 12, 2017) — Alpine Labs, a leader in next generation camera accessories, is pleased to announce the launch of Spark: the most compact, adaptable and affordable camera remote ever designed. Currently available at a pre-sale discount on Kickstarter, Spark is the ...read more
In his first interview as Mountain Hardwear's new president, Joe Vernachio talks about the brand's relationship with retailers, diversity in the industry, and a renewed focus on climbing. Industry veteran Joe Vernachio takes them helm at Mountain Hardwear this month. Vernachio ...read more
(ATLANTA, GA— March 29, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with Olympian and multiple time Ironman Champion triathlete, Andy Potts. As part of his training and recovery, Andy sleeps on a ReST Bed™ which was designed to ...read more
CAIRN NAMES MONA WEST NEW CHIEF PRODUCT OFFICERBEND, Oregon – March 31, 2017 – Cairn, a community where outdoor enthusiasts discover new products and ideas, today announced that it has named Mona West as its new Chief Product Officer. In this newly created position, West will ...read more
San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while traveling the world ...read more
(ATLANTA, GA— March 27, 2017) — Denver Mattress Company ("Denver Mattress") is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country.For years, Denver ...read more
(ATLANTA, GA— March 27, 2017) — Denver Mattress Company ("Denver Mattress") is pleased to announce that it will now be selling the ReST Bed™ from sleep technology innovator, Responsive Surface Technology, LLC (“ReST”), in locations throughout the country.For years, Denver ...read more
Electric, a California based eyewear brand, has partnered with Chris Zaldain, an elite angler on the competitive freshwater bass fishing circuit. Chris is joining the best in class when it comes to freshwater fishing with an energy and style all his own. Chris continues to ...read more
One of the longest running triathlons will also serve as USAT National Championship qualifier PETERSBURG, Fla. (March 23, 2017) – St. Anthony’s Triathlon has announced the initial list of Pro athletes that will toe the line at this year’s race, to be held on April 30th, 2017. ...read more
(ATLANTA, GA— March 22, 2017) -- Sleep technology innovator, Responsive Surface Technology, LLC (“ReST”) has partnered with the “Fittest American Woman” CrossFit athlete, Kari Pearce. As part of her training and recovery, Kari sleeps on a ReST Bed™ which was designed to help ...read more
San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined ...read more
SALT LAKE CITY (March 16, 2017) – MTN OPS, the leader in performance nutrition and supplementation for active lifestyle enthusiasts, today introduced its new energy, focus and re-hydration supplement, Ignite.Ignite features a cognitive blend that will give users increased mental ...read more
(Irvine, CA, March 16th, 2017) Zamst, a global leader in high-performance sports injury prevention and protective equipment, announces a partnership with Chicago shortstop, Addison Russell, as his official performance bracing and support provider.In 2016, Russell garnered more ...read more
Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new ...read more
Baltimore, MD (March 8, 2017) —Under Armour (NYSE: UA, UAA), the global leader in innovative performance footwear, apparel and equipment, today announces the inaugural 2017 Under Armour Mountain Running Series in partnership with POWDR Adventure Lifestyle CO. Created for trail ...read more
Charleston, SC- The New Primal, makers of the world’s healthiest, most responsibly sourced meat snacks, will introduce their latest product, Autoimmune Protocol (AIP) Friendly Date & Rosemary Chicken Jerky, at the Natural Products Expo West trade show in Anaheim, California ...read more
(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has received a 2017 Editors’ Choice award from Backpacker Magazine for the Slingback Chair, an ultra-light seat that sets up with two trekking poles. This award was presented to ...read more
Pearl Izumi, a leader in high-performance cycling and triathlon apparel and footwear, has hired Chris Sword as President. Sword will replace Mike O’Connor who served as president before retiring in December 2016. Sword is an outdoor industry veteran with a diverse background ...read more