SEVELEN, Switzerland/NEWBURYPORT, Mass. – Schoeller Textil AG, the global textile solutions brand dedicated to innovating technical fabrics and smart textile finishing technologies for more than 140 years, announces that Eleanor Sachs will take on the role as communications director for Schoeller USA, effective immediately.
Sachs will report directly to Stephen Kerns, president of Schoeller USA, based in Newburyport, Mass. An independent public relations executive, Sachs brings more than 20 years of diverse experience serving such clients as adidas Outdoor, Avalanche, Canada Goose, J.Jill, PrimaLoft, Tecovas and W.L. Gore & Associates, among others, while managing her agency Virtu Media, and while working at Weber Shandwick Worldwide and CGPR, a boutique PR agency outside of Boston.
“Eleanor’s deep understanding of the active lifestyle, fashion and outdoor categories, as well as the fine art of comprehending, messaging and promoting a component brand such as Schoeller really positions her as a perfect partner for moving the brand forward in the U.S.,” said Kerns. “She is widely respected among trade and consumer media alike, and we look forward to having her represent Schoeller and share our story.”
In her role as communications director, Sachs will support PR, social media and marketing efforts for Schoeller’s Textile and Technology offerings in the U.S., working closely with the marketing and PR team at Schoeller’s headquarters in Sevelen, Switzerland.
“As Schoeller continues its heritage of textile innovations, it is important that we relate the benefits of our solutions to our brand partners, as well as today’s active consumers,” said Schoeller CEO Siegfried Winkelbeiner. “Eleanor’s experience, energy and relationship development capabilities will no doubt keep Schoeller top of mind and approachable to all of our audiences.”
When not behind her desk, Sachs loves to enjoy the New England outdoors with her husband and two children, as well as new puppy. An avid runner, hiker and stand up paddle boarder, Sachs also serves on local charitable boards and volunteers for her children’s sports programs. She can be reached for Schoeller at Eleanor@schoellerusa.com.
About Schoeller Textil AG
Schoeller Textil AG is a global textile company headquartered in Sevelen, Switzerland, that specializes in the development and manufacturing of functional fabrics and textile technologies for athletic, outdoor, fashion and workwear categories. Founded more than 150 years ago, Schoeller calls upon its vast history of experience working with the most advanced equipment in compliance with the world’s toughest environmental system, bluesign®. In all areas of activity, quality and sustainability are the brand’s primary concerns. The entire production chain is scrutinized – from the raw material to the finished product. For more information, please visit www.schoeller-textiles.com.