Zuke’s® Expands Mini Naturals Product Line with New Flavor - SNEWS

Zuke’s® Expands Mini Naturals Product Line with New Flavor

Zuke’s continues to lead industry demands by offering natural flavor to mirror natural, ancestral diets.

Durango, Colo. (August 16, 2011) – Zuke's® is expanding its highly popular Mini Naturals line with a new wild rabbit flavor offering. Keeping in line with Zuke's preference for all natural, functional ingredients, Wild Rabbit Mini Naturals deliver a protein-rich, lean treat reminiscent of a canine ancestral diet. The new flavor will debut at SuperZoo 2011, booth #2050.

“After a very involved process of product research and development, we're really excited to bring wild rabbit flavor to the Mini Naturals line, to our dogs, and to the market,” said Zuke's Marketing Director, Nicole Glover. “We are able to meet the needs of consumers who desire more of an ancestral canine diet for their dogs by offering a flavor that is naturally nutrient-rich, in line with what nature intended dogs to eat in the wild.”

Wild Rabbit Mini Naturals provide dogs with a lean, high protein snack. Like all of Zuke's Mini Naturals, the wild rabbit flavor snacks are miniature, semi-moist treats that rack up only three calories each. The size and consistency of the treats make them an ideal choice for training puppies. The low-calorie count makes them perfect for rewarding dogs of all ages, without the worry of overfeeding.

In addition to nutrition, Zuke's Wild Rabbit Mini Naturals will provide much needed relief for the environment of New Zealand. All of the rabbit meat is sourced from New Zealand, where non-native wild rabbits have become an environmental menace. Since their introduction in the 19th century, they have become officially invasive- causing massive damage to native flora and fauna. The New Zealand government has spent millions of dollars on failed eradication programs. By sourcing all of their rabbit meat from New Zealand, Zuke's is contributing to the fight against this problem by providing an alternative to other severe methods of control.

Zuke's Mini-Naturals are also available in Peanut Butter, Salmon, and Chicken flavors in 6-oz or 16-oz bags. Like all Zuke's pet treats they are made in the USA.

Wild Rabbit Mini Naturals Ingredients: wild New Zealand rabbit, ground rice, ground barley, malted barley, gelatin, vegetable glycerin, tapioca, brewers yeast, natural flavors, fish oil, lecithin, salt, phosphoric acid (a natural acidifier), sorbic acid (a natural preservative), mixed tocopherols, ascorbic acid (Vitamin C).

Zuke's encourages all pet owners to lead a healthy, active and devoted life with their pets. In support of this mission, a portion of every sale goes to The Dog and Cat Cancer Fundâ„¢, who will also be debuting a booth exhibit for the first time at SuperZoo in Las Vegas, Nev., Sept. 13-15, 2011, booth #3314. Visit the Zuke's team and learn more about the new Wild Rabbit Mini Naturals at booth #2050.

About Zuke's®
Zuke's was founded in 1995 on the realization that pets need healthy, all–natural treats, just as much as people do. Named after the founder, Patrick Meiering's loving chocolate Lab, the company is dedicated to creating tasty, healthful treats and chews that meet the unique nutritional needs of dogs and cats to keep them performing at their best. Zuke's also supports an independent non-profit started by Meiering in memory of his companion. Each year, the company donates a portion of its sales to The Dog and Cat Cancer Fund in memory of Zuke. Visit them online at www.dccfund.org.

Since 2001 Zuke's has been headquartered in Durango, Colo. and was chosen as one of the Top 50 Colorado Companies to Watch in 2009. Visit http://www.zukes.com/ for more information.