Julie Snider-Popp

Bend, Ore. – The Conservation Alliance sent grants totaling $600,000 to 19 organizations working to protect wild places throughout North America. The donations marked the Alliance’s first funding disbursal for 2012, and is the largest funding cycle in the group’s 23-year history. ...read more

Seattle, Wash.– Nikwax North America has dedicated another ROY (Rep of the Year) award inductee into their hall of fame, naming Michael Down of Mystery Mountain Enterprises as the top dog for 2011. Each year Nikwax awards top sales reps with the ROY award to recognize high ...read more

Bozeman, Mont. (March 5, 2011) – Teko USA is pleased to announce the hire of new rep agencies in key territories. Joining the Teko team are John Horsnell in the Midwest, Jeff Winnick in New England, and Doug Odom in the Carolinas. Each brings extensive experience in footwear, ...read more

ONTARIO, Calif. – The unique, innovative and technical maternity apparel line, Mountain Mama, was featured today on ABC’s Good Morning America, highlighting the growing trend of today’s modern woman embracing an active and healthy pregnancy. “Contrary to past recommendations to ...read more

Bend, Ore. – The North Face committed $750,000 over three years to The Conservation Alliance Legacy Fund. This gift brings the Legacy Fund Campaign to an end as The Conservation Alliance reaches its goal of building a $3.5-million endowment. Earnings from the Legacy Fund will ...read more

Bozeman, Mont. –Teko Socks, an innovative leader in both performance and sustainable socks, is returning to The Running Event, December 7-10, 2011 at the Austin Convention Center in Austin, Texas. The annual event is the premiere conference and expo for the running specialty ...read more

Bozeman, Mont. – Hyalite Outdoor Group announces the addition of Shawn Pritchett as sales director for their Teko Socks division. Pritchett brings to Teko a long history of sales success in the cycling, outdoor, and footwear industries. Past positions include sales management, ...read more

Seattle, Wash.- Nikwax announced today its partnership with the non-profit Adventures Without Limits (AWL), an organization dedicated to using the outdoors as an experiential learning tool to enhance the lives of youth, families, and adults with special needs in the greater ...read more

Bend, Ore. – The Conservation Alliance Breakfast at the January 2012 Outdoor Retailer Winter Market will feature guest speaker Florian Schulz, a renowned wildlife photographer whose multi-media presentation To the Arctic offers a stunning look at the Arctic National Wildlife ...read more

Bend, Ore., October 26, 2011 – The Conservation Alliance’s fifth annual Ads for the Earth Auction, an online sale of advertising space, raised $83,827 last week. The auction consisted of ad space donated by Backcountry, Backpacker, Climbing, Kronicle, Men’s Journal, Outdoor ...read more

Nikwax announced today the hire of John Horsnell for sales representation in the Upper Midwest markets, which includes North Dakota, South Dakota, Nebraska, Kansas, Missouri, Iowa, Minnesota, Upper Michigan, Wisconsin, and Illinois. John Horsnell, founder and owner of Farther ...read more

Bend, Ore. – The Conservation Alliance sent grants totaling $550,000 to 18 organizations working to protect wild places throughout North America. The donations marked the Alliance’s second funding disbursal for 2011, and brought the year’s funding total to $1.05 million. Since ...read more

Seattle, Wash.– Nikwax announced today the hire of the Monsoon Group, LLC for sales representation in the Southeast region, which includes Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. Monsoon Group, LLC is the creation of Wayne Raines, who serves as ...read more

Peterborough, New Hampshire (September 9, 2011) — The Conservation Alliance is excited to be headed to the East Coast for their next Backyard Collective. On Tuesday, September 13th, The Conservation Alliance and employees from Eastern Mountain Sports, The Timberland Company, ...read more

Boulder, Colo. — The Conservation Alliance hosted their third annual Boulder Backyard Collective in Colorado on Friday, August 26th. In partnership with the Colorado Mountain Club, Eldorado Canyon State Park, and Conservation Alliance member companies, the Backyard Collective ...read more

Bozeman, Mont. (August 31, 2011) – Teko Socks, an innovative leader in both performance and sustainable socks, announced today that Brian Erickson is the new force behind sales representation for the Alaska market, effective immediately. Erickson is a veteran in the field, with ...read more

Salt Lake City, Utah - (August 31, 2011) – Beyond Coastal, a leading manufacturer of premium sun care products for the outdoor and active lifestyles, is pleased to announce their sponsorship of the Park City Point to Point (PCP2P), a key outdoor event in their Park City, Utah ...read more

Bend, Ore. (August 29, 2011) — The Conservation Alliance, along with its participating member companies, hosted several key events at the recent Outdoor Retailer Summer Market show in Salt Lake City.There was the marquee Conservation Alliance Breakfast, featuring Shelton Johnson, ...read more

Boulder, Colo. (August 24, 2011) — The Conservation Alliance will hold their next Backyard Collective Friday, August 26th, in Boulder, Colo. With the help of the Colorado Mountain Club and volunteers from area member companies, the Backyard Collective will include trail ...read more

Bend, Ore. (August 16, 2011)—The Conservation Alliance will hold their next Backyard Collective Friday, August 19th, in Portland, Ore. The Conservation Alliance is teaming up with Forest Park Conservancy and Johnson Creek Watershed Council to organize a mix of trail maintenance ...read more

Bozeman, Mont. (August 1, 2011) – Teko Socks, founded in 2004 with the goal of creating the best socks on the planet and the best socks for the planet, continues to lead the performance sock category with proprietary fiber and product line launches. Set to debut at the upcoming ...read more

Bozeman, Mont. (July 6, 2011) – Officials from Teko Socks announce today that the company is moving its U.S. operations from Boulder, Colo. to Bozeman, Mont. as part of a partnership with the Hyalite Outdoor Group. The newly forged affiliation with Hyalite Outdoor Group -- the ...read more

Seattle, Wash. – As the global leader in environmentally safe aftercare and waterproofing solutions, Nikwax® announces the introduction of a revolutionary reformulation to its leading waterproofing product. The new TX.Direct® version 11.1 surpasses industry mandates for ...read more

Salt Lake City, Utah (June 21, 2011) — The Conservation Alliance is heading to Utah for their first Backyard Collective in the region. On Thursday, June 23rd, The Conservation Alliance and employees from member companies 3point5, Backcountry.com, Black Diamond, Gregory, Hotwax ...read more

Boulder, Colo. (June 6, 2011) – Teko Socks was founded in 2004 with the goal of creating the best socks on the planet and the best socks for the planet. Teko continues to build on its trusted brand name as a leading innovator in the performance sock category.During this growth, ...read more

Steamboat, Colo., -- (May 5, 2011)–Point6, a market leader in performance merino wool socks, welcomes two new key hires with Tricia Foster, global operations coordinator, and Sharon Smith, accountant. These new team members reflect the strong growth at Point6 as the company ...read more

Berkeley, Calif., (May 4, 2011) — The Conservation Alliance is proud to announce the second Backyard Collective of 2011. On Friday, May 6th, The Conservation Alliance and employees from The North Face, CamelBak, REI, Mountain Hardwear, Clif Bar, Jansport, and Ahnu Footwear will ...read more

Santa Barbara, Calif. (April 4, 2011) — As part of The Conservation Alliance’s community grassroots efforts, the organization and its member companies will hold the first Backyard Collective event of 2011. On Thursday, April 7th, the Alliance and employees from Deckers, Horny ...read more

Steamboat Springs, Colo. -- (March 24, 2011) – Point6, the independently owned designer and manufacturer of the “Best Wool Socks Ever,” continues to support its community through various sponsorships.Most recently, Point6 has made sponsorship commitments to three local ...read more

Seattle, Wash., (Jan. 14, 2011) -- Nikwax N.A. continues to lead the industry in aftercare, and the introduction of the Nikwax Nerd only promises to further their foothold. Lovingly dubbed the Nikwax Nerd, Nikwax’s technical field service representative turns social to help ...read more

Durango, Colo. (December 17, 2010) – Zuke’s all-natural pet treats and chews are known for their clean ingredients, sustainable manufacturing and community involvement. Throughout the year, Zuke’s donates a portion of sales to The Dog and Cat Cancer Fund, and contributes more ...read more

Durango, Colo. (October 19,2010) – Zuke's continues to lead the industry with its all-natural treats and chews and has added yet another key player to their management team. Effective immediately Michael McCarthy will be leading the Zuke's marketing team. With over 16 years of ...read more

Durango, Colo. – Zuke’s, a leader in performance-driven, all natural pet treats and chews, today announced that it has named John Hart as president, effective immediately. Hart brings over 15 years experience in the pet industry; most recently he served as chief executive ...read more

Durango, Colo., (July 26, 2010) – Zuke’s, a leader in performance-driven, all natural pet treats, has several great components of it’s triple bottom line focus, including sponsoring dog’s athletic endeavors. 

In March 2010, Zuke’s shared their corporate social responsibility ...read more

Toronto, Canada (July 15, 2010) – For eight years and counting, Tilley has proudly sponsored the largest group of individuals who chose their birthday suit over t-shirts and jeans - the American Association of Nude Recreation (AANR). The AANR hosts an annual, national ...read more

Toronto, Canada (April 22, 2010) – The Tilley Endurables indestructible line of Hats can withstand the weather, the water and even the sun. Available with the highest sun protection rating of UPF 50+, even the Melanoma International Foundation finds the Tilley Hat to be worthy ...read more

DURANGO, Colo. (April 21, 2010) – Zuke's, an industry leader in all-natural dog treats, is proud to sponsor cyclocross racer Grant Berry and the entire Rocky Mountain Chocolate Factory cycling team. “Zuke's has been a presenting sponsor since the team's inception in 2005. I ...read more

Durango, Colo. (April 19, 2010) – Zuke's, an industry leader in all-natural, performance driven pet treats, announced today that it has received an investment from Encore Consumer Capital, a consumer products focused private equity firm. This support and investment will allow ...read more

Toronto, Canada (April 7, 2010) – Tilley Endurables, the first company to successfully bridge the concept of hat to gear, announced today that their new spring 2010 Organic Cotton Airflo Hat® has received the “2010 Editors' Choice Award” from Camping Life magazine.The ...read more

Durango, Colo. (March 25, 2010) - At Zuke's, about the only thing they love as much as their pets is the planet. Zuke's is proud of their efforts to provide exceptional quality treats for pets with the finest ingredients possible. As a company that loves pets and the outdoors, ...read more

Manchester, NH (August 28, 2009) - What two words pop into your mind when you think Jetboil?Maybe it is Innovative and Reliable?For over 1300 respondents in a recent survey, those were exactly the two words that consumers found most fitting to describe the company who introduced ...read more

San Luis Obispo, Calif. (December 30, 2008) – With 20 years of experience under their belt, Hot Chillys is at the forefront of base layer fabric technology. Remaining true to all things under the belt, Hot Chillys continues to keep you warm and cozy when it's cool and chilly ...read more