Teko Socks Partners with Brian Erickson for Alaska Representation

Teko Socks, an innovative leader in both performance and sustainable socks, announced today that Brian Erickson is the new force behind sales representation for the Alaska market, effective immediately.
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Bozeman, Mont. (August 31, 2011)Teko Socks, an innovative leader in both performance and sustainable socks, announced today that Brian Erickson is the new force behind sales representation for the Alaska market, effective immediately.

Erickson is a veteran in the field, with more than 12 years experience, 10 of those as an independent for the Alaska market exclusively.Erickson looks to align himself with high-quality brands that support the specialty outdoor, Nordic and hunting markets.He currently represents a select group of industry leaders including Atomic Nordic, Swix, and Baladeo.

“I am excited about the opportunity to work with a brand that shares my passion for sustainability in business,” Erickson said. “The fact that Teko monitors their impact from raw materials and production to the packaged product shows their commitment to doing the right thing; not to mention that they are some of the best performance socks currently on the market.“

“Teko is dedicated to providing the best possible socks and services to all of our committed retailers in the outdoor, lifestyle and hunting markets,” says Greg Garrigues, President Teko-USA.“As we continue to move the performance sock category forward, with our recent launch of our US made merino based multi-fiber SIN3RGI sock collections, we are well equipped to provide the soundly designed durable and functional socks that consumers are asking for.

Our growing rep force will provide the much-needed support to help our retailers reach the next level of success with Teko Socks.Not to mention, we love Alaska, and are thrilled to provide our friends there such a great product.”

To contact Brian Erickson, he can be reached at brianerickson@alaska.com

About Teko Socks

Teko socks launched in 2004 with a core goal in mind: to create the best socks on the planet that are also the best socks for the planet.With that mission guiding the way, Teko has been a truly innovative leader in the category, creating both performance and sustainable socks. The company has valued a balance between performance and reducing their carbon footprint, and continues to lead the industry not only through its sustainable manufacturing and sourcing, but also by innovating wool as a performance fiber with these incredible wool blends, such as their recycled tekoPOLY fiber is made from 100-percent post-consumer waste, like plastic bottles.

Teko socks are knitted in the U.S. using 100-percent wind-power, and the offices are powered by solar.Read more about Teko Socks at http://www.tekosocks.com and Hyalite Outdoor Group at www.hyaliteoutdoorgroup.com

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