Julie Atherton McFadden, JAM Public Relations

Outdoor Research, manufacturer of functional solutions for human powered adventure, today announced the launch of an entirely redesigned packaging program and sizing system for their innovative Stuff Sack collection. This new packaging, in addition to being more streamlined for ...read more

Pacsafe, industry leader in innovative anti-theft solutions, is pleased to announce the launch of the TourSafe Series for Spring 2009. TourSafe is ideal for busy women-on-the-go who are balancing children, cell phones, with daily to-do lists and looking for a secure handbag ...read more

Bilt, a progressive business offering products that support an active and healthy lifestyle, announced today that their compelling 2009 collection, debuting at the Summer 2008 Outdoor Retailer Tradeshow in Salt Lake City this August, will feature a “Best in Class” materials ...read more

COCOON by Design Salt, an innovator in lightweight sleep systems and travel accessories is pleased to announce their partnership with Buzz Off Insect Shield, LLC, for spring 2009. This collection represents the first time that Insect Shield® technology has been applied to travel ...read more

KEEN Inc., a leader in hybrid footwear, bags and socks, introduces new, women's specific bags, footwear and sox with its Spring 2009 line. “Developing products that offer women a better fit and enhanced comfort is nothing new for KEEN,” states Brad Bischel, Category Manager. ...read more

As the old adage goes, necessity is the mother of invention. Sitting on the rooftop of the Palace Hotel, Pacsafe co-founder Rob Schlipper, witnessed as furor erupted in Tiananmen Square. Forced to evacuate from China, Rob discovered all too late his belongings had been stolen ...read more

nuun active hydration of Seattle, WA announces the appointment of Evan Wert into the newly created position of Specialty Sports Sales Manager. Wert will be responsible for developing, managing and overseeing the specialty channels of Run, Outdoor, Bike, and Snow sports. He will ...read more

SteriPEN, the world's leading brand of hand-held water purifiers which are made by Hydro-Photon, Inc., is proud to announce that their new JourneyLCD received the OutDoor Industry Award in the Bronze category at the recent Friedrichshafen Show in Germany.An international jury of ...read more

KEEN Inc., manufacturer of hybrid footwear, bags and socks, brings the performance, versatility and style that have made it an outdoor industry leader to its Spring 2009 line of cycling-focused products. “The cycling category is a natural fit for KEEN and our customers,” ...read more

KEEN Inc., the outdoor brand that delivers innovative hybrid products, announces the opening of its new European headquarters to support the brand's continued international growth and expansion. The office, located in Rotterdam, Netherlands, will support all aspects of the KEEN ...read more

KEEN, Inc. the outdoor brand that delivers innovative hybrid products, is proud to announce the arrival of Dave Boeschenstein in the newly formed position of Chief Operating Officer (COO). His key responsibilities will be to identify and implement operational strategies, as well ...read more

Moving Comfort, the industry leader in innovative, women's specific performance apparel announced today that the company is the proud recipient of Health magazine's “2008 America's Healthiest Fitness Award” for the Moving Comfort Endurance Skort in the Apparel/Shorts/Skort ...read more

Hybrid.Care, the KEEN corporate giving program, has made a monetary donation to the American Red Cross International Response Fund. This donation will assist the Red Cross with their relief efforts following the devastating earthquake in southwestern China's Sichuan ...read more

KEEN Inc., a leader in hybrid outdoor performance products including footwear, socks and bags, announced today that the company is the proud recipient of Health magazine's “2008 America's Healthiest Fitness Award” for the KEEN Voyageur in the Footwear: Light Hiking ...read more

SteriPEN – made by Hydro-Photon, Inc., the leader in handheld water purifiers – wants people to think outside of the bottle and go green by purifying their own water. One SteriPEN JourneyLCD UV bulb can purify up to 10,000 one-liter bottles of water. If lined up end to end, ...read more

SteriPEN, the ultimate portable water purifier, is proud to announce Douglas Gourley's appointment as their Sr. Vice President of International for Hydro-Photon, Inc. Doug will take on major responsibility for the roll out of the SteriPEN handheld water purification line of ...read more

Portland, Ore., - KEEN Inc., a leader in hybrid outdoor performance products including footwear, socks and bags, today announced the winners of its sustainability contest: STAND. To support recipients' sustainability projects, KEEN gave a total of $150,000 across three separate ...read more

teko®, the technical and eco-friendly sock company attracts private investment.A private investor has invested in teko® socks. This investment comes at a perfect time for teko and will be used to boost the brand's growing momentum in the specialist sports, outdoor, comfort ...read more

Portland, OR – Following on the announcement of Kirk Richardson to the newly created position of Chief of Sustainability, KEEN, Inc announces the appointment of James Curleigh as the President and CEO. Curleigh served most recently as the President and CEO of Salomon North ...read more

Portland, OR – February 5, 2008 – This week, Hybrid.Care, the KEEN corporate giving program, is thrilled to deliver $9,290 to worthy organizations: The Conservation Alliance, Big City Mountaineers, Leave No Trace, and American Whitewater. This year more than 200 Outdoor ...read more

On 7th November, El Naturalista delivered €44,150 to the Director of ProPerú, Laura Arribas, in order to complete the construction of the Home for disabled and abandoned children of Arequipa, Peru. The Atauchi Project is a collaboration between the footwear company El ...read more

Portland, OR – As part of the KEEN Hybrid.STAND program, which was designed to inspire and empower people who are taking steps towards sustainability, KEEN has awarded a total of $50,000 in $1,000 grants to sustainability-oriented organizations and projects across the nation. ...read more

Boulder, CO – teko®, a performance sock company specializing in environmentally-sustainable materials and manufacturing processes, announces unique new packaging for spring 2008. teko® has created bold new packaging that is even better for the planet, and for retailers. ...read more

teko® the company that added a new meaning to the word ‘sustainability' when it launched a range of highly innovative, performance socks back in 2004 and went on to win the Backpacker magazine Green Award in 2005, is expanding its distribution into the European market. teko® ...read more

Portland, OR -- KEEN Inc., a leader in hybrid footwear, socks and bags, is pleased to be the first manufacturer to utilize the new environmentally friendly technology, Dri-release E.C.O., Environmentally Correct Originsâ„¢ in their Fall 2008 Hybrid.Sox collection. In accordance ...read more

Blue Hill, ME – Hydro-Photon, Inc., the leader in portable water purification systems, announces the SteriPEN JourneyLCD, the easiest to use portable water purifier on the market. The SteriPEN JourneyLCD uses SteriPEN's proven technology, ultraviolet (UV) light, to destroy the ...read more

Boulder, CO – Teko, a performance sock company specializing in environmentally-sustainable materials and manufacturing processes, announces that they will be using certified organic merino wool in their fall 2008 socks. The high-performance, organic merino wool comes from a ...read more

Moving Comfort, an innovator in women's athletic apparel for the past 30 years, expands their Apparel Collection to include Endurance Winter and Recovery categories for Fall/Winter 2008. Endurance Winter delivers performance gear to protect and insulate during the cold winter ...read more

Timbuk2, the San Francisco-based manufacturer of bike messenger and computer bags, totes and backpacks, announced today that Mike Fowler has joined the company as its new Chief Operating Officer. Fowler, who has more than 15 years' of sales, marketing and operational experience ...read more

When a handful of cyclists left Portland, Oregon bound for Salt Lake City, Utah in July 2007, Hybrid.Pedal took on a life of its own. The 900-mile cycling event generated plenty of media coverage along the way through the work of filmmaker Dan Austin who documented every mile - ...read more