KEEN Inc. Launches First Sock Containing Dri-release® E.C.O.

KEEN Inc., a leader in hybrid footwear, socks and bags, is pleased to be the first manufacturer to utilize the new environmentally friendly technology, Dri-release E.C.O., Environmentally Correct Origins™ in their Fall 2008 Hybrid.Sox collection.
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Portland, OR -- KEEN Inc., a leader in hybrid footwear, socks and bags, is pleased to be the first manufacturer to utilize the new environmentally friendly technology, Dri-release E.C.O., Environmentally Correct Originsâ„¢ in their Fall 2008 Hybrid.Sox collection.

In accordance with its Hybrid.Think initiative, a self-imposed challenge to recycle, repurpose and rethink sustainability when possible, the Fall collection also incorporates 100% recycled polyester and employs procedures that minimize the amount of dye used in the manufacturing process.

The off-road Mt. Airy sock features Dri-release E.C.O., a ‘green' version of Dri-release with FreshGuard®. This blend of recycled polyester and renewable natural fibers forms a patented moisture management technology that dries four times faster than natural cotton. Made with 85% recycled polyester and 15% organic cotton, the Mt. Airy incorporates Dri-release E.C.O. to deliver superior moisture management and minimize abrasion while being environmentally conscious.

The Mt. Airy also features the ‘Vent Dri-release System,' which speeds airflow to the foot and wicks away moisture to reduce the development of blisters. The ventilation system also facilitates heat release for increased comfort and performance. Mr. Airy is available for women and men in Ped, Quarter and ¾ Crew silhouettes.

With the new Concord sock, KEEN introduces a 100% USA post-consumer recycled polyester leg and a sustainably farmed Australian Merino wool footbed. Needle-injecting dye directly into the yarn creates a colorful, space dye pattern that differs slightly from sock to sock—and minimizes the use of excess dye in the manufacturing process. The result is a breathable, quick-drying sock that's unique inside and out. The Concord collection is available in Crew Lite for women and Quarter Lite for men.

About KEEN
KEEN Inc., manufacturer of hybrid footwear, socks and bags, creates products that inspire play—and help keep anyplace without a ceiling a place worth exploring. Founded in 2003, KEEN was first recognized for its Newport sandal and patented toe protection technology. Today the company's footwear line includes trailhead, waterfront, casual, kids' and infants' styles and is sold in over 30 countries worldwide.

By supporting the efforts of its Hybrid.care partners and employing business practices that demonstrate leadership and integrity, the company works to build communities and support social and environmental causes around the globe. For more information, please visit www.keenfootwear.com.
A
bout Optimer
Optimer Performance Fibers, based in Wilmington, DE, is a textile research, development and marketing company. The company, founded in 2001, has a scientific staff credited with over 100 patents and developments.

Dri-release is a registered trademark of Optimer Perfomance Fibers. It is a patented, intimate blend of hydrophobilic and hydrophilic fibers that accelerate the water release rate of fabric when wet. For more information, visit http://www/drirelease.com.

FreshGuard is a registered trademark of Optimer Performance Fibers. It is an environmentally friendly odor neutralizer built directly into all Dri-release fabrics. For more information, visit http://www.drirelease.com.

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