Get a First Glimpse of the Hybrid.Pedal Documentary from KEEN Inc.

A three-minute trailer of the KEEN Hybrid.Pedal event is now available on the KEEN website.
Author:
Updated:
Original:

Portland, OR – When a handful of cyclists left Portland, Oregon bound for Salt Lake City, Utah in July 2007, Hybrid.Pedal took on a life of its own. The 900-mile cycling event generated plenty of media coverage along the way, thanks in part to filmmaker Dan Austin who documented every mile, generating tremendous visibility for conservation groups and activists working to protect wild places. A three-minute trailer on Hybrid.Pedal is available at http://www.keenfootwear.com/hybrid_pedal.aspx. The final full-length film will be posted online in October 2007.

The goal of Hybrid.Pedal was to generate awareness and visibility for The Conservation Alliance and its grantees. “We had hordes of people turn out at each stop along the way to show their support,” says Erika Bruhn, Marketing Manager for KEEN. “It was gratifying to have the event be so well-received in town after town, and to know that our efforts to help save our wild lands are paying off.”

Living a HybridLife is about creating, playing and caring. It is at the heart of what KEEN is all about. Hydrid.Pedal was conceived of as a way to generate awareness and visibility for The Conservation Alliance and its grantees. The Hybrid.Pedal route traveled 900 miles over 14 days from July 25-August 7, 2007, connecting the dots between many of the endangered wild lands and rivers that The Conservation Alliance has worked to protect, including the following wild places:

o Mount Hood Wilderness (Oregon Wild)
o Skyline Forest (Deschutes Basin Land Trust)
o The Badlands Wilderness (Oregon Natural Desert Association)
o Steens Mountain Wilderness (Oregon Natural Desert Association)
o Payette River (Idaho Rivers United)
o Boulder-White Clouds Wilderness (Idaho Conservation League)
o Wasatch-Cache NF Quiet Winter Recreation (Winter Wildlands Alliance)

It's a hybrid approach for a HybridLife.â„¢

About KEEN: KEEN Inc. is a leader in hybrid performance products, including footwear, bags and socks. Founded in 2003 and known for its patented toe protection technology, KEEN is headquartered in Portland, OR and its products can be found in over 1500 retail locations in the US and is distributed globally in Canada, Australia, New Zealand, Asia as well as Central America, South America and Europe. The company created the KEEN Foundation in 2004 to partner with environmental, conservation and social organizations on a global level through community, understanding and education.

# # #

Related

KEEN Inc. ‘Hybrid.Pedal’ Film to Premiere in Portland, OR

When a handful of cyclists left Portland, Oregon bound for Salt Lake City, Utah in July 2007, Hybrid.Pedal took on a life of its own. The 900-mile cycling event generated plenty of media coverage along the way through the work of filmmaker Dan Austin who documented every mile - ...read more

KEEN Inc. Announces Hybrid.Pedal Sponsors

KEEN Inc. is proud to announce KAVU, Summit Projects, Dansko and Clif Bar as current supporters of Hyprid.Pedal.KEEN believes in living a HybridLife, one that balances creativity, passion for the outdoors and commitment to engaging with causes that make a difference. It is at the ...read more

KEEN Inc.® Working With Filmmaker Dan Austin on Hybrid.Pedal™

FOR IMMEDIATE RELEASE—Portland, OR – May 30, 2007 – KEEN Inc. is proud to announce that filmmaker Dan Austin will be documenting the KEEN sponsored Hybrid.Pedal event this summer. The 1000-mile cycling fundraiser benefits the Conservation Alliance and will travel from ...read more

KEEN Inc. Kicks Off Hybrid.Pedal™ Event on July 25th

This summer KEEN is generating awareness and visibility for the Conservation Alliance and its grantees through Hybrid.Pedal. The nearly 1,000-mile cycling fundraiser kicks off July 25th, in Portland, OR, and concludes 14 days later on August 7th in Salt Lake City, UT, just before ...read more

eVent® fabrics Announces Support of KEEN's Hybrid.Pedal Cycling Tour

Officials from eVent® fabrics, creators of the exceptionally breathable, waterproof laminate technology, are pleased to announce support for KEEN Inc.'s Hybrid.Pedal initiative. eVent fabrics will supply Showers Pass Elite 2.0 jackets for 30 KEEN team riders as they bike from ...read more

KEEN Inc. Announces STAND Winners, Gives $150,000 in Award Money

Portland, Ore., - KEEN Inc., a leader in hybrid outdoor performance products including footwear, socks and bags, today announced the winners of its sustainability contest: STAND. To support recipients' sustainability projects, KEEN gave a total of $150,000 across three separate ...read more

KEEN Inc. Launches First Sock Containing Dri-release® E.C.O.

Portland, OR -- KEEN Inc., a leader in hybrid footwear, socks and bags, is pleased to be the first manufacturer to utilize the new environmentally friendly technology, Dri-release E.C.O., Environmentally Correct Originsâ„¢ in their Fall 2008 Hybrid.Sox collection. In accordance ...read more

KEEN Inc. Hybrid.Care Fundraiser at OR Raises More than $9,000

Portland, OR – February 5, 2008 – This week, Hybrid.Care, the KEEN corporate giving program, is thrilled to deliver $9,290 to worthy organizations: The Conservation Alliance, Big City Mountaineers, Leave No Trace, and American Whitewater. This year more than 200 Outdoor ...read more

KEEN Inc. Opens New European Office

KEEN Inc., the outdoor brand that delivers innovative hybrid products, announces the opening of its new European headquarters to support the brand's continued international growth and expansion. The office, located in Rotterdam, Netherlands, will support all aspects of the KEEN ...read more