KEEN Inc. ‘Hybrid.Pedal’ Film to Premiere in Portland, OR

KEEN and The Conservation Alliance are proud to present the poignant and heartfelt Hybrid.Pedal documentary at the film’s premiere, Wednesday, November 6th 2007 at Living Room Theaters in downtown Portland, Oregon.

When a handful of cyclists left Portland, Oregon bound for Salt Lake City, Utah in July 2007, Hybrid.Pedal took on a life of its own. The 900-mile cycling event generated plenty of media coverage along the way through the work of filmmaker Dan Austin who documented every mile - generating tremendous visibility for conservation groups and activists working to protect wild places.

KEEN and The Conservation Alliance are proud to present this poignant and heartfelt documentary at the film's premiere, Wednesday, November 6th 2007 at Living Room Theaters in downtown Portland, Oregon. This premiere of the Hybrid.Pedal film kicks off the nationwide screening of this film at select film festivals, including the Backcountry Film Festival and the Wild & Scenic Enviro Festival.

The goal of Hybrid.Pedal was to generate awareness and visibility for The Conservation Alliance and its grantees. “We had hordes of people turn out at each stop along the way to show their support,” says Erika Bruhn, Marketing Manager for KEEN. “It was gratifying to have the event be so well-received in town after town, and to know that our efforts to help save our wild lands are paying off.”

Living a HybridLife is about creating, playing and caring. It is at the heart of what KEEN is all about, and the Hybrid.Pedal ride embodies this spirit. The Hybrid.Pedal route traveled 900 miles over 14 days from July 25-August 7, 2007, connecting the dots between many of the endangered wild lands that The Conservation Alliance has worked to protect, including the following wild places:

o Mount Hood Wilderness (Oregon Wild)
o Skyline Forest (Deschutes Basin Land Trust)
o The Badlands Wilderness (Oregon Natural Desert Association)
o Steens Mountain Wilderness (Oregon Natural Desert Association)
o Payette River (Idaho Rivers United)
o Boulder-White Clouds Wilderness (Idaho Conservation League)
o Wasatch-Cache NF Quiet Winter Recreation (Winter Wildlands Alliance)

It's a hybrid approach for a HybridLife.â„¢

About KEEN: KEEN Inc. is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. KEEN offers a wide array of high quality footwear, bags and socks, and was first recognized for its patented toe protection technology. The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoor community. Founded in 2003 and based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit