KEEN Announces Hybrid.Pedal To Benefit The Conservation Alliance

Cycling fundraiser and documentary will generate awareness and support for The Conservation Alliance. Participants will cycle over 900 miles from Portland, Oregon to Salt Lake City, Utah prior to the Summer Outdoor Retailer tradeshow
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KEEN, Inc. announced today plans for a 900+mile cycling fundraising initiative and accompanying documentary film called Hybrid.Pedal. The initiative will generate awareness of and support for THE CONSERVATION ALLIANCE (www.conservationalliance.com), a non-profit group of outdoor businesses dedicated to protecting wild places for their habitat and recreation values.

Hybrid.Pedal is a KEEN Foundation-sponsored cycling initiative that will travel through many of the places The Conservation Alliance has helped preserve, and others still needing protection. The entire trip will be documented on film and shown at the August 9-12, 2007 Outdoor Retailer tradeshow in Salt Lake City, UT.

The event will take riders from Portland, Oregon to Salt Lake City, UT during the two weeks prior to the Outdoor Retailer show. The film will provide visibility for endangered wild places and interview individuals involved with conservation in the surrounding communities. The film will also highlight retailers along the route who support The Conservation Alliance. After its premiere screening at the OR show, the film will be entered into regional outdoor film festivals to build awareness for North America's threatened wild places, and encourage companies and individuals to support the Conservation Alliance.

More details will be released at the Winter Outdoor Retailer trade show, January 27-30, 2007.

The Conservation Alliance is a non-profit organization of outdoor businesses whose collective annual membership dues support grassroots citizen-action groups and their efforts to protect wild and natural areas. Since outdoor businesses thrive on the outdoors, everyone in the industry should be a member of this amazing and passionate organization.

ABOUT KEEN
Founded in 2003, KEEN, Inc. is located in Portland, Oregon. Since its inception the brand has exploded in the outdoor and footwear industries by establishing itself as the leader of hybrid performance footwear. Known for its patented toe protection technology, KEEN, Inc. can be found in more than 1,400 retail locations nationwide and has established distribution networks in Canada, Australia, New Zealand, Asia as well as Central America, South America and Western Europe.


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