teko® Socks Announces Unique New Packaging for 2008

teko®, a performance sock company specializing in environmentally-sustainable materials and manufacturing processes, announces unique new packaging for spring 2008.
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Boulder, CO – teko®, a performance sock company specializing in environmentally-sustainable materials and manufacturing processes, announces unique new packaging for spring 2008.

teko® has created bold new packaging that is even better for the planet, and for retailers. Eye-catching colors printed with soy ink make for a friendlier appearance and the ring-shaped design adds visual appeal. The new package material is still 100% recycled (and recycleable) paperboard. The new design requires 45% less material than the old package. teko® packaging does not use plastic tags or metal clips.

Jim Heiden, Founder and CEO of teko said, “This bright new packaging really conveys the innovative spirit of teko. It's easier to read and it takes up less space on a rack. This design is consumer-friendly without compromising the look of the teko brand.”

The front of the ring is color coded; orange for mens/unisex and lavender for women's styles. The back of the ring has a different environmental “teko tip” for each style, encouraging teko fans to extend their eco-friendliness beyond their cozy feet. See the new packaging at the Winter Outdoor Retailer show Jan 22-26th, booth 32260.

About teko® Socks:
teko Socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, teko was founded on the belief that making high-performance outdoor products doesn't have to leave a heavy impact on our ecology. Using only high-performance fibers and sustainable manufacturing processes, Teko creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, teko's product line features environmentally-sound materials, such as Organic Cotton, Ecopolyâ„¢ Recycled Polyester and EcoMerinoâ„¢ Wool. teko buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. teko is unique in that their eco-friendly commitment extends to its entire product line, supply chain, and daily business practices.

Phone: 800.450.5784Email: info@tekosocks.comWebsite: www.tekosocks.com

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