Seattle, Wash. â€“ As the global leader in environmentally safe aftercare and waterproofing solutions, NikwaxÂ® announces the introduction of a revolutionary reformulation to its leading waterproofing product. The new TX.DirectÂ® version 11.1 surpasses industry mandates for waterproofing and resiliency by 50-times. This new formulation showcases Nikwax's dedication to constant improvement.
â€œHere at Nikwax, our scientists never sleep as they strive to perfect even the most notable formulas we offer,â€ says Nick Brown, founder of Nikwax. â€œWhether your next adventure has you charting the seas or scaling the tallest peak, the TX Direct 11.1 will keep you warm, dry and comfortable when you need it most.â€
TX.DirectÂ® version 11.1 is so effective that it offers five times more protection than the original formula. Nikwax guarantees that no matter the age of the garment, you can revive it's waterproofing qualities, perhaps making its ability to withstand the elements better now than when it was first purchased.
Nikwax has tested the new formulation in depth prior to introducing TX.DirectÂ® version 11.1 to the global market. Garments treated with TX.DirectÂ® version 11.1 will stay waterproof for up to 40 washes and the product will provide excellent protection against any type of moisture, including salt water. What's more, consumers can still safely use NikwaxÂ® TX.DirectÂ®, like all other Nikwax products, at home.
NEW Nikwax TX.Direct version 11.1 Wash-In will retail at $13.00 (300ml) and Spray-On will retail at $14.75 (300ml).
NikwaxÂ® was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. NikwaxÂ® uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. NikwaxÂ® is the only major aftercare company to have never used aerosols, fluorocarbons, nor volatile organic chemicals. All NikwaxÂ® products are fluorochemical-free, derived from nature-based ingredients, not tested on animals, and biodegradable. â€¨NikwaxÂ® currently exports to 50 countries across the globe, is the recipient of numerous awards including the prestigious Queen's Award (2x), Sunday Times Best Green Award, and the Green Apple Award, and is ISO 9001 and 14001 certified.