What a tough dichotomy the media’s facing mid-year, 2020. Media consumption is at an all-time high and content engagement continues to rise at unprecedented levels due to coronavirus and more recently, protests in support of the #BlackLivesMatter movement. Yet media houses are ...read more
Durango, Colo., – Verde PR & Consulting announces that Kris Versteegen will join the agency as account executive, effective Jan. 1, 2008. At Verde, Versteegen will be responsible for key account management and new business acquisition, working closely with agency president ...read more
SEATTLE, Wash. (November 6, 2006) – Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, today announce a sales increase in the domestic market. Chas Fisher, President of Nikwax N.A., announced a sales increase of 38% for ...read more
SUNNYVALE, Calif. – White Sierra, an outdoor brand with a heritage that extends back 27 years, is coming off its strongest Spring selling season ever, with a 30-percent sales increase over the year-ago period. As a result of the company's overall increase in sales and volume, ...read more
A Conservation Alliance grantee, the California Wild Heritage Campaign (www.californiawild.org), has scored a major conservation victory in California. The Alliance and individual member companies played an active role in the Campaign's effort to secure Wilderness designation for ...read more
A group of four Conservation Alliance members traveled to Washington DC to talk to members of Congress about the importance of securing new Wilderness designations in Idaho's Boulder-White Clouds Mountains.Representatives from Cascade Designs, Chaco, Outdoor Industry Association, ...read more
ASHVILLE, NC – Oct. 10, 2006 – Retailers of the Outdoor Industry (ROI) is proud to announce that Midwest Mountaineering is joining the buying group. ROI is composed of independent, entrepreneurial outdoor retailers and is the premiere buying group in the outdoor specialty ...read more
Bend, Ore., October 2, 2006 -- The Conservation Alliance sent checks totaling $250,000 to ten organizations working to protect wild places throughout North America. The donations marked the Alliance's final disbursal of funding for 2006, and brought the year's contributions to a ...read more
Johnson Outdoors Watercraft Division, part of Johnson Outdoors Inc., announced that it would be joining the Retailers of the Outdoor Industry (ROI) buying group as an official vendor. ROI is composed of independent, entrepreneurial outdoor retailers and is the premiere buying ...read more
Gareth Martins, Marketing Manager for Osprey Packs will travel to Washington D.C. Sept. 9-13 as a state representative of the Alaska Coalition attending Alaska Wilderness Week 2006. The Alaska Coalition, Sierra Club, Wilderness Society, Alaska Wilderness League, and other Alaska ...read more
Media Contact:KCPRKristin Carpenter [email protected] Announces Piton Award WinnersASHVILLE, NC - Sept. 1, 2006 – Retailers of the Outdoor Industry (ROI), a buying group comprising independent entrepreneurial outdoor retailers, announced the recipients of ...read more
Twenty-four outdoor industry companies have joined The Conservation Alliance since the January OR Show. With a steady increase in membership, the Alliance surpassed the 100 member mark, and now boasts includes 118 companies.The new members are: Alpert-Tebrich & Associates, ASK ...read more
Five Ten announced at the recent OR Summer Market that they will be introducing two styles with eVent® fabric for '07 delivery, joining Ground, KEEN, Integral Designs, Westcomb, Hi-Tec, Kayland, Feathered Friends and more than 50 other brands currently utilizing eVent fabric ...read more
KANSAS CITY, Mo. — eVent fabric, maker of venting, waterproof laminate technology, recently launched a new interactive consumer website: www.eventfabrics.comThis new website is full of information on how eVent fabric sets itself apart from other waterproof, breathable ...read more
The Conservation Alliance raised $10,500 in under two hours at a fundraising event organized by Keen Footwear at the recent Outdoor Retailer Summer Market in Salt Lake City. The funds will support The Conservation Alliance's efforts to protect wild places for their habitat and ...read more
The Conservation Alliance will partner with seven leading brands at the August Outdoor Retailer show to build support for protecting the Arctic National Wildlife Refuge from proposed oil drilling. The Party for the Arctic will be held at The North Face booth on Thursday, August ...read more
PrAna president and founder Beaver Theodosakis will be presenting a seminar at Outdoor Retailer Summer Market 2006, on behalf of the Outdoor Industry Association (OIA) titled “The Youth Effect – Building Retail Business Through Influence.â€Theodosakis, an OIA board member, ...read more
Keen Footwear will host a benefit for The Conservation Alliance at the upcoming Outdoor Retailer show. As it has at the past two trade shows, Keen will give a pair of shoes to anyone who makes a donation to the Alliance. The event will be on Friday, August 11 at 5 PM at the Keen ...read more
SEATTLE, Wash. – Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, announce a substantial sales increase in the company's Canadian markets. A sales increase of 18 percent has been seen during the first two quarters of ...read more
SALT LAKE CITY– Conrad Anker, accomplished mountaineer and dedicated conservationist, will be the guest speaker at the Conservation Alliance membership meeting, Friday, August 11, 8-9AM, at the Salt Lake City Marriott, Salon F. Anker's talk – illustrated with spectacular ...read more
Officials from Hot Chillys announced that they will begin using CenterStone Technologies, Inc. on-line business-to-business (B2B) sales order management software application in an agreement signed July 19. Hot Chillys will use CenterStone's iVendix on-line ordering tool for ...read more
Mion Footwear is the proud recipient of two Bronze medal awards in the 2006 Industrial Design Excellence Award (IDEA) competition, a celebration of the best product designs of the year. IDEA is co-sponsored by BusinessWeek Magazine and the Industrial Designers Society of America ...read more
Officials from White Sierra are pleased to announce an addition to its Mid Atlantic sales rep force. Benmont Locker joins his father, Todd Locker, in representing White Sierra in the states of Pennsylvania, Delaware, New York, Maryland, Washington, D.C., West Virginia, New Jersey ...read more
MiÅn Footwear is now accepting entries for its environmental film award program called MiÅn Solutions. Entry forms and rules and regulations for the MiÅn Solutions film award program can be obtained at www.withoutabox.com. All entries should be submitted to withoutabox.com by ...read more
SEATTLE, Wash. (June 14, 2006) – Officials from Pacsafe, the leader in security-enhanced travel bags and accessories, are proud to announce the launch of their newly revamped web site, www.pac-safe.com. The new appearance offers both consumers and retailers the most current ...read more
John Sterling541-389-2424 [email protected] [email protected] HARDWEAR PARKING LOT SALE BENEFITS THE CONSERVATION ALLIANCECompany raises $2,655 for efforts to protect threatened wild placesBend, Ore., June 21, 2006 – ...read more
For Spring 2007, White Sierra bolsters its men's and women's apparel collections with 11 new proprietary fabrications including a new eco-friendly, performance bamboo Bam Bam Weave™.“White Sierra's product development goal is to introduce tested, unique performance fabrics ...read more
Officials from Hot Chillys are pleased to announce Steve Lee as the company's new Vice President of Sales. Drawing upon his 15-year tenure in the outdoor and snowsports industries, Steve will provide leadership and guidance in making the company's sales operations more efficient. ...read more
Bend, Ore., June 5, 2006 – Representatives from five outdoor industry companies met with Congressional offices to discuss the economic value of new Wilderness designations in California. The Washington, DC visit on May 21-22, organized by The Conservation Alliance and the ...read more
KANSAS CITY, Mo. (June 1, 2006) – Ivan Basso of Team CSC took first place in this month's Giro d'Italia wearing Descente Athletic cycling jackets made with eVent Fabric, a technology that is part of the GE Energy portfolio.This year's Giro was won by Basso in dominant fashion. ...read more
Officials from White Sierra are pleased to announce Mountain Sports Group and Sport One Sales as the company's new sales representative groups.Richard Brammer of Mountain Sports Group will be responsible for accounts in Colorado, Wyoming, New Mexico, Utah, Texas, Oklahoma, ...read more
Media Contact:KCPRKristin Carpenter [email protected], Wash. (May 19, 2006) – Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, announce a substantial sales increase. Sales of Nikwax ...read more
Officials from White Sierra are pleased to announce Judi and Rick Tice of Minnetonka, Minn. as the company's Midwest territory sales representatives. Judi and Rick have been reps in the outdoor industry for over 21 years, and are well known and well respected by those they have ...read more
Hildebran, N.C. — In conjunction with Earth Day 2006, DeFeet launches its first environmentally-minded sock called the EarthEAtor. Made from corn, which is an annually renewable source, the EarthEAtor boasts DeFeet's high performance standards for running and cycling.The ...read more
Hildebran, N.C. — DeFeet is pleased to announce Bryan Elliot as the newest member of the company's sales management team. As Eastern U.S. and inside sales manager, Elliot will oversee internal efforts as well as manage DeFeet's independent sales force from the Mississippi River ...read more
The pro cyclists of Team CSC will be competing in this week's Tour de Georgia—and throughout the season—wearing Descente Athletic cycling jackets made with eVent Fabric.Currently ranked #1 in the UCI ProTour rankings, Team CSC is the team to beat in this six-stage, 600-mile ...read more
Bend, Ore., March 22, 2006 -- The Conservation Alliance sent checks totaling $250,000 to ten organizations working to protect wild places throughout North America. The donations marked the Alliance's first disbursal of funding for 2006, and the largest single round of funding in ...read more
The Conservation Alliance and Keen Footwear announced the second year of a partnership that will help the Alliance increase outdoor industry support for protecting wildlands and rivers throughout North America.Keen has committed to contribute $200,000 to The Conservation Alliance ...read more
Leading footwear manufacturer La Sportiva announced the hiring of Jim Shimberg as their new Northeast Tech Rep today. In this newly-created position, Jim will provide dedicated event and dealer support for the Northeast. He will be traveling the region to facilitate in-store ...read more
Osprey Packs announced today their sponsorship of an April 2006 expedition to the North Ridge of Mount Crillon in Alaska's inhospitable Fairweather Range. Departing out of Gustavus, Alaska, Steve Graepel, Gabe Rogel and Jason Kraus will kayak 50 miles into the Glacier Bay ...read more
Contact:John [email protected] [email protected] Alliance Awards $250,000 in Grants to Ten Organizations Total contributions surpass $5 million since 1989Bend, Ore., March 22, 2006 -- The ...read more
The La Sportiva/GoLite Mountain Running Team launched their new website today, MountainRunningTeam.com.The new site serves as an information source for the entire running community as well as a gathering place for runners, aspiring runners, and fans alike. Produced in a magazine ...read more
Contact: John Sterling [email protected] [email protected] Alliance Meets Keen Footwear $120,000 ChallengeAlliance recruits 24 new members in one year; Cloudveil tips the scalesBend, OR, March 16, 2006 – ...read more
Leading footwear manufacturer La Sportiva announced the hiring of Kathy Dykes as their new Sports Marketing Coordinator today. As the Sports Marketing Coordinator, Dykes will provide full-time, in-house assistance to Marketing Director, Jonathan Lantz. She will be at the center ...read more
Cortez, Colo., March 10, 2006 -- Osprey Packs Inc. announced today that they will be supplying a selection of their newly-redesigned Aether and Ariel backpacks for use as part of the Appalachian Trail Conservancy's 2006 Ridge Runner program. The Appalachian Trail Conservancy ...read more
Two jackets featuring eVent Fabric technology—the RAB Drillium Jacket and the Vaude Alpinist Stretch Jacket—garnered Editor's Choice Awards from the German-language adventure magazine Outdoor.Outdoor magazine has an extremely high standard of testing for their Editor's Choice ...read more
As part of their dedication to organizations that focus on the preservation and safe and responsible use of our outdoor resources and environment, Osprey Packs, Inc. requires a mandatory $2 donation to featured organizations on their industry pro-deal, store employee and ...read more
February 23, 2006Contact: John Sterling [email protected] <mailto:[email protected]> Kristin [email protected] Alliance Funding Helps Remove Dam on North Fork Gunnison River Grant to the North Fork River ...read more
February 10, 2006Contact:John [email protected] [email protected], OR. (February 10, 2006) – The Conservation Alliance's support for the Raincoast Conservation Society (www.raincoast.org) has helped ...read more
February 13, 2006Contact:John [email protected] [email protected], OR (February 13, 2006) – The Conservation Alliance raised $13,000 in under two hours at a fundraising event organized by Keen Footwear at ...read more
