Nikwax North America Sales Increase Once Again

Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, today announce a sales increase in the domestic market.
Author:
Publish date:

SEATTLE, Wash. (November 6, 2006) – Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, today announce a sales increase in the domestic market.

Chas Fisher, President of Nikwax N.A., announced a sales increase of 38% for the first fiscal quarter of 2006, over the same period for 2005. The company's first quarter of its new fiscal year includes Aug., Sept., Oct.

“We are very happy with the numbers we're showing, the product is really checking at retail,” said Fisher. “This increase happened despite less-than-ideal weather conditions for our product line.”

Fisher attributes the increase to success in consumer education.

“We've worked hard implementing new point-of-purchase, advertising campaigns, and other creative outreach on why and how to waterproof,” he said. “Nikwax has always focused on growing the category and we continue to do so with our top-performing product, new branding initiatives, environmentally-friendly POP and consumer education efforts.”

Nikwax remains committed to working with its retail partners to educate the consumer base on the importance of gear, apparel and footwear maintenance. Additionally, Nikwax continues to lead with environmentally friendly initiatives, and is the only environmentally safe after market waterproofing solution.

About Nikwax®
Founded in 1978, Nikwax® is the global leader in environmentally safe aftercare
waterproofing solutions for extending the life and performance of technical
footwear, outerwear and equipment. Nikwax® is known for its deep commitment
to environmental responsibility—Nikwax® never has and never will use aerosols
or fluorocarbons in its products.

NIKWAX®
EASIER | SAFER | DRIER
Fluorocarbon-free since 1977!



Related

Nikwax Sales up for 2006

Media Contact:KCPRKristin Carpenter 970.259.3555kco@kristincarpenter.comSEATTLE, Wash. (May 19, 2006) – Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, announce a substantial sales increase. Sales of Nikwax ...read more