Nikwax Sales up for 2006

Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, announce a 22-percent sales increase for the last two quarters.
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Kristin Carpenter
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kco@kristincarpenter.com


SEATTLE, Wash. (May 19, 2006) – Officials from Nikwax® N.A., the global leader in environmentally safe aftercare waterproofing solutions, announce a substantial sales increase. Sales of Nikwax waterproofing products increased by 22-percent over the most recent two quarters, compared to the same period last year.

According to Tom Savelle, sales manager for Nikwax® North America, the sales increase proves that Nikwax® remains the strongest company in the aftercare market. “The category of waterproofing solutions has become more competitive and crowded over the past few years,” says Savelle. “Our increase in sales show that Nikwax® is still the solid leader in the industry regardless of any competitive challenges”

An ongoing objective of Nikwax® has been to establish consumer awareness around the value of aftercare through innovative POP marketing and a national advertising campaign. “While there is still work to be done, it seems consumers are gaining a better understanding of the importance of preserving and protecting their expensive gear,” comments Savelle. “It's an exciting time for our industry when even the largest company in the category has this kind of success.”

About Nikwax®
Founded in 1978, Nikwax® is the global leader in environmentally safe aftercare
waterproofing solutions for extending the life and performance of technical
footwear, outerwear and equipment. Nikwax® is known for its deep commitment
to environmental responsibility—Nikwax® never has and never will use aerosols
or fluorocarbons in its products.




NIKWAX®
EASIER | SAFER | DRIER
Fluorocarbon-free since 1977!







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