SEATTLE, Wash. (May 19, 2006) â€“ Officials from NikwaxÂ® N.A., the global leader in environmentally safe aftercare waterproofing solutions, announce a substantial sales increase. Sales of Nikwax waterproofing products increased by 22-percent over the most recent two quarters, compared to the same period last year.
According to Tom Savelle, sales manager for NikwaxÂ® North America, the sales increase proves that NikwaxÂ® remains the strongest company in the aftercare market. â€œThe category of waterproofing solutions has become more competitive and crowded over the past few years,â€ says Savelle. â€œOur increase in sales show that NikwaxÂ® is still the solid leader in the industry regardless of any competitive challengesâ€
An ongoing objective of NikwaxÂ® has been to establish consumer awareness around the value of aftercare through innovative POP marketing and a national advertising campaign. â€œWhile there is still work to be done, it seems consumers are gaining a better understanding of the importance of preserving and protecting their expensive gear,â€ comments Savelle. â€œIt's an exciting time for our industry when even the largest company in the category has this kind of success.â€
Founded in 1978, NikwaxÂ® is the global leader in environmentally safe aftercare
waterproofing solutions for extending the life and performance of technical
footwear, outerwear and equipment. NikwaxÂ® is known for its deep commitment
to environmental responsibilityâ€”NikwaxÂ® never has and never will use aerosols
or fluorocarbons in its products.
EASIER | SAFER | DRIER
Fluorocarbon-free since 1977!