White Sierra Launches New Performance Fabrications for Spring 2007

For Spring 2007, White Sierra bolsters its men’s and women’s apparel collections with 11 new proprietary, performance fabrications including a new eco-friendly, performance bamboo Bam Bam Weave™.
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For Spring 2007, White Sierra bolsters its men's and women's apparel collections with 11 new proprietary fabrications including a new eco-friendly, performance bamboo Bam Bam Weaveâ„¢.

“White Sierra's product development goal is to introduce tested, unique performance fabrics and make them attainable in terms of styling and pricepoint,” says Al Whitworth, White Sierra director of marketing.

White Sierra has an extensive history of working with mills and sourcing textiles, which ensures a shorter production time and allows the company to provide these fabrics and features sooner than some of its larger competitors.

“White Sierra takes cutting edge outdoor technologies and makes these performance fabrications available to a broader consumer base,” says White Sierra VP-Sourcing Larry Tsui.

An especially innovative new fabric for Spring 07 is White Sierra's proprietary Bam Bam Weaveâ„¢. Made from 55-percent bamboo fiber and 45-percent polyester, this technical bamboo/poly-blend fabric is naturally moisture-wicking, and features antimicrobial properties as well as sun protection. Bamboo is an eco-friendly, sustainable fiber, and grown without pesticides. Bam Bam Weaveâ„¢ will be used in a new men's shirt in White Sierra's Continental Drift collection.

White Sierra's new performance fabrics for Spring 2007 include:

•Cotton Jersey and Cotton 1x1 rib
Men's and women's Daytrip shirts and graphic tees will feature a new pigment garment dye 100-percent cotton jersey and cotton 1x1 rib, which is lighter weight and has a softer hand.

•Coolweave™
Outdoor activities and travel just got more comfortable with White Sierra's new Coolweaveâ„¢ fabric. This 100-percent cotton yarn dye plaid fabric is quick drying and features a gauze mesh backing for moisture management.

•Cotton Poly Spandex jersey knit
Women's Retreat tops and bottoms will feature a new Cotton Poly Spandex jersey knit, which has a softer, lighter hand and is quick drying.

•Trek Cloth™
White Sierra's new Trek Clothâ„¢ fabric will be featured in new performance shorts for women in the Continental Drift collection.. This nylon spandex woven allows for ease of movement and is functional for hiking or any outdoor activity.

•San Andreas Slub™
San Andreas Slubâ„¢ is a pigment garment dyed 100-percent cotton linen. Crisp, lightweight and perfect for summer, this new fabric will be featured in White Sierra's men's and women's shorts and capris.

•Cotton Poly
Men's and women's performance shirts will feature a new luxuriously soft Cotton Poly fabric with moisture management and UPF 30 sun protection.

•Poly Rayon Seersucker
White Sierra introduces technical Poly Rayon Seersucker in performance shirts for men and women. This poly rayon blend features UPF 30 sun protection, moisture management and quick drying properties.

•Super Fine Lisbon™
Super Fine Lisbonâ„¢ is a new lightweight, 100-percent cotton fabric with an embossed tulip design. Featured in the Women's Daytrip collection, this new feminine fabric is perfect for summer.

•Evercool™ knit
Evercoolâ„¢ Knit is a new light, summer-weight fabric made from 100-percent polyester. It is highly moisture wicking and offers UPF 30 sun protection.

•Travel Suede™
Travel Suedeâ„¢ will be featured in the men's Continental Drift collection. With a heavy peached finish that looks and feels like suede, this new fabric is incredibly travel friendly as it is water repellent and wrinkle resistant.

•Bam Bam Weave™
Made from 55-percent bamboo fiber and 45-percent polyester, this technical bamboo/poly-blend fabric is naturally moisture-wicking, and features antimicrobial properties as well as sun protection. Bamboo is an eco-friendly, sustainable fiber, and grown without pesticides.

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful 27 year heritage of serving the outdoor and sporting goods markets.
For additional information, visit www.whitesierra.com or call (800) 980-8688.

WHITE SIERRA – THINK OUTSIDE

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