White Sierra Expands Distribution To Canada

White Sierra, an outdoor brand with a heritage that extends back 28 years, announces that the company is expanding its distribution to Canada effective Fall 2008.
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SUNNYVALE, Calif., Jan. 16, 2008 – White Sierra, an outdoor brand with a heritage that extends back 28 years, announces that the company is expanding its distribution to Canada effective Fall 2008.

“White Sierra receives continued interest, show after show, from Canadian retailers,” said Kevin Hobday, White Sierra Vice President of Sales. “We feel like now is an optimal time to expand distribution because we see great potential in the Canada market. White Sierra has tremendous penetration in the U.S. We look forward to offering our well-rounded program with high quality, value-priced outdoor apparel and snowwear to our neighbors in the north.”

White Sierra has announced Lenore Stronge as the sales representative for Canada. Stronge has been a passionate member of the outdoor industry for two decades. A resident of West Vancouver, B.C., Stronge is an avid skier and she loves the outdoors.

Stronge sees White Sierra's move into Canada as a “terrific opportunity for the Canada market to enjoy what has been available in the U.S. for more than 25 years—namely high quality, accessibly-priced outdoor apparel.”

White Sierra is unveiling its new Fall 2008 collection, which is 30-percent larger than its previous fall/winter range. Highlights of White Sierra's 2008 Fall line include an expanded offering of outerwear for men, women and youth, as well as novelty fleece, cozy chenille, all offered at affordable price points.

In addition, White Sierra introduces its Happy Planet Earth Friendly fabrics into its Fall collection for the first time with base layer tops made from White Sierra's bamboo Bam Bam Weaveâ„¢ and long sleeve men's and women's woven shirts made from recycled polyester.

“The Happy Planet series is part of White Sierra's efforts to better serve our outdoor customers by offering performance fabrics that have a lesser impact on the earth,” said Al Whitworth, White Sierra Director of Marketing.

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful heritage of serving the outdoor and sporting goods markets. White Sierra's consumer looks for apparel that's versatile enough to work equally well for outdoor and everyday use.

For additional information, visit www.whitesierra.com or call (800) 980-8688.

WHITE SIERRA – THINK OUTSIDE

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