SUNNYVALE, Calif. (Dec. 13, 2007) â€“ White Sierra, an outdoor brand with a heritage that extends back 27 years, launches its most complete outerwear collection to date for Fall 2007.
White Sierra's sourcing ability enables the company to offer the consumer high quality, feature-rich garments at $100-$150 retail with strong margins for the company's dealers.
Of White Sierra's 20 ski, outdoor and freeboard silhouettes offered for Fall, 12 are new. White Sierra also has expanded its winter pant program with 18 performance and value ski pants and bibs. In addition, the company offers a comprehensive outerwear collection for youth including outerwear jackets, pants and fleece.
White Sierra has doubled its SKU count on cold weather bottoms and bibs, which marks the most complete collection White Sierra has ever produced. For the first time from White Sierra, you will see prints in bottoms for both genders as well as youth.
White Sierra's outerwear integrates feature-rich details inside the garment, which creates great rack appeal at retail. White Sierra is incorporating entertainment and stash pockets, goggle or sunglass pockets with goggle wipes in each and every outerwear piece. Graphics and print trims inside each jacket offer a rich, perceived value.
White Sierra expands its offering of unique and various pile fleece for Fall 07. Bonded and printed fleece tops will be available for men and women. The company is introducing a new ultra soft, cozy fleece for women called Pika Fleece, which will be available in an array of jackets and sweaters and also used in conjunction with several of White Sierra's women's outerwear jackets including the Carbon Jacket and the Puff Daddy Jacket.
White Sierra wants to get kids outside too. For Fall 07, the company has expanded its youth offering three-fold coming off an outstanding 2006 season. The new Youth collection includes waterproof/breathable, durable, feature-laden jackets, pants and bibs. White Sierra has added prints in its pants and bibs that work back to the jackets. A Polyester berber fleece hoody will be offered in an array of colorways appealing to boys and girls alike.
The Fall 07 collection also includes White Sierra's Cozy bathrobes for men and women. The Cozy Fleece outdoor blanket makes it comeback in six new colorways for Fall.
White Sierra has launched a year-round program offering key styles that retailers will want to keep in stock each season. The collection includes the UPF sun protection Kalgoorlie Shirt for men and Gobi Desert Shirt for women, the zip-off Trail pant for men and Teton Trail pant for women, waterproof/breathable Sierra Tek all-season shells and pants for men and women, and Trabagon Rain Gear for both men and women.
White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful 25+ year heritage of serving the outdoor and sporting goods markets.
For additional information, visit www.whitesierra.com or call (800) 980-8688.
WHITE SIERRA â€“ THINK OUTSIDE