Portland, OR (September 28, 2015) – Hi-Tec Sports is proud to announce they are bringing the most popular styles from their European Collection to the US for their Spring ’16 Collection. The European Collection includes high-end hiking boots for men and women, built with the ...read more
Mississauga, ON (September 14, 2015) – Hi-Tec Sports, a world leader in sports and outdoor footwear, is proud to announce that Hi-Tec Sports Canada will be sponsoring the Trekking with Rhinos event on September 19, 2015 at the Toronto Zoo. The Trekking with Rhinos event will ...read more
Sunnyvale, CA (August 12, 2015) –White Sierra is proud to introduce our expanded Spring ’16 Jacket Collection that fits Your Outdoors. Men’s Trabagon – Color Block Rain ShellThe Trabagon – Color Block is built with Teflon® fabric protector that adds life to the product and ...read more
White Sierra is proud to introduce their Spring ’16 Kids Collection. With new playful styles including shorts, long sleeve shirts and dresses, this line incorporates many materials and features for kids and long summer days. White Sierra offers reliable and stylish apparel that ...read more
White Sierra is proud to introduce a Spring ’16 Men’s Lifestyle Collection. With items ranging from comfort and style driven details in our shorts and pants to thoughtful button downs, this line incorporates all types of materials and features to enhance your everyday activities. ...read more
Hi-Tec Sports announces the expansion and relocation of their U.S. headquarters to Tigard, OR to support current and future growth of the Hi-Tec and Magnum brands. The move to Tigard will give both brands increased usable space and allow extra room for expansion, along with the ...read more
White Sierra is proud to expand their Bug Free collection for men and women that has built-in Insect Shield®, for protection from bugs and the diseases they can carry. Insect Shield, an odorless invisible repellent, actively repels insects such as mosquitos, flies, chiggers, ...read more
Hi-Tec Sports is pleased to introduce the brand new V-LITE FLASH Force Low i, part of Hi-Tec’s Spring ’16 new FLASH collection. Available Fall 2015, the FLASH Force Low i is an aggressive shoe packed full of technologies. Hi-Tec created the FLASH collection using the most ...read more
Sunnyvale, CA (July 27, 2015) – White Sierra is proud to introduce their all-new Spring ‘16 Eco-Apparel line: products made of environmentally friendly materials to enhance their customer’s experiences and lives, while minimizing their impact on the earth. White Sierra includes ...read more
Portland, OR (July 27, 2015) – Hi-Tec Sports introduces their all-new FLASH men’s collection for Spring/Summer ’16. Dedicated to those who attack every adventure, the FLASH collection embodies and stands for Fast, Light, Athletic, Sports, Heritage and brings each of these ...read more
Sunnyvale, CA (July 24, 2015) –White Sierra is pleased to introduce the White Sierra Spring ’16 ‘Made in America’ Collection, proudly offering garments that are designed and produced in California. Along with the Shiva Tank and Shiva Tee, White Sierra is excited to be expanding ...read more
Portland, OR (July 22, 2015) – Walking is the one activity people do every single day, whether you’re walking to your car, to the movies, to work, or just around the block. Hi-Tec introduces their new walking-specific line for men and women, making all those walks more ...read more
Portland, OR (July 20, 2015) – Hi-Tec Sports introduces their Spring/Summer ’16 Kids collection, dedicated to the young ones who want to have fun doing all types of activities. Every Hi-Tec kids product is designed to withstand whatever adventure awaits. Kids and parents alike ...read more
Portland, OR (July 15, 2015) – Hi-Tec Sports introduces their Spring/Summer ’16 Sandal collection, designed to include something for everyone. Whether taking a walk on the beach or hitting a summer trail, Hi-Tec is weaving its DNA into each sandal with quality materials and ...read more
Sunnyvale, CA (July 15, 2015) –White Sierra, a 35-year-old maker of outdoor apparel that helps you “Find YOUR Outdoors”, is proud to introduce their Spring ’16 Women’s Lifestyle Collection. With items ranging from tank tops to dresses to ¾ sleeved shirts, this line incorporates ...read more
Sunnyvale, CA (July 13, 2015) – White Sierra is thrilled to announce they have kicked off their fully integrated cross-channel ‘Find YOUR Outdoors’ marketing campaign with retail roll-out events, new POS collateral, product signage and the launch of their new e-commerce website, ...read more
Portland, OR (July 13, 2015) – Hi-Tec Sports introduces their Spring ’16 Altitude collection. These lifestyle boots are packed with technologies, a sleek, urban and sophisticated look along with comfortable slip-on features. Stylish, comfortable and travel-friendly, the Altitude ...read more
Sunnyvale, CA (June 19, 2015) – White Sierra is pleased to announce they have recently hired two new sales rep groups, K&L Sports and Fifth Row Center, to enhance their sales presence and brand exposures in key US regions. Kirby Laughlin, Agency Principal at K&L Sports, has 30 ...read more
Portland, OR (June 3, 2015) – Hi-Tec Sports USA, a world leader in sports and outdoor footwear, supports National Trails Day®, the largest annual trails celebration in the U.S. National Trails Day originally began 23 years ago, and tradition will continue when thousands of ...read more
Sunnyvale, CA (May 22, 2015) – White Sierra is pleased to announce they are partnering with Warrior Hike, a veteran nonprofit outdoor therapy program that supports combat veterans transitioning from their military service by hiking America's National Scenic Trails. White Sierra ...read more
Sunnyvale, CA (May 1, 2015) – As part of their continuing campaign to evolve the brand and business, global outdoor apparel provider White Sierra is pleased to announce the launch of their new e-commerce website on May 1, 2015. White Sierra’s new e-comm site provides instant ...read more
As part of their commitment to and investment in developing their brand, White Sierra is pleased to announce they have hired Ms. Erin Kizorek as E-Commerce Coordinator for White Sierra, effective immediately. With a deep and diverse background in marketing and sales, Kizorek ...read more
Hi-Tec Sports USA, a world leader in sports and outdoor footwear, is proud to announce they will be donating 364 single pairs of shoes to National Odd Shoe Exchange, a non-profit organization that is a source of footwear for those requiring single shoes or pairs of differing ...read more
Portland, OR (February 17, 2015) – Hi-Tec Sports USA, a world leader in sports and outdoor footwear, is proud to announce an exclusive partnership with American Hiking Society (AHS), the only national non-profit dedicated to protecting the places you hike. Bursting with ...read more
Sunnyvale, CA (January 19, 2015) – White Sierra’s Fall ’15 Pant Line was specifically designed for everyday wearability. Superior fit and durable materials are perfect for going from work to dinner or daylong travels and ideal for all-day style. Inspired by the outdoors, White ...read more
Sunnyvale, CA (January 19, 2015) – White Sierra apparel has always been inspired by outdoor adventure, and is expanding their ’15-’16 Jacket offering to meet the demands of changing winter weather head on. Dedicated to keeping their customers warm, comfortable, and dry all day ...read more
Portland, OR (January 19, 2015)– Magnum Boots flexes their muscles with three new styles added in their Work Collection for Fall 15. Built to meet all needs of today’s worker, Magnum strives to earn their customers’ complete confidence in the quality, safety and comfort of their ...read more
Portland, OR (January 16, 2015) – Magnum Boots introduces four new additions to their Uniform line, with new styles built around Magnum’s core values: Original, Innovate, Protect, Trust and Proven. For Fall 2015, Magnum attacks the marketplace with unmatched comfort, technical ...read more
Portland, OR (January 16, 2015) – Hi-Tec is proud to introduce the new American Rugged Collection, designed to reflect a rugged lifestyle, with casual style and enduring comfort for around town or traveling. Built tough, full of advanced technologies that support the foot, keep ...read more
Sunnyvale, CA (January 16, 2015) – Designed for fun! White Sierra debuts their new Fall ‘15 Kids collection, providing warmth and protection from winter elements so kids can play outside longer. With unique prints and cozy fabrics, these pieces are perfect for skiing, sledding, ...read more
Portland, OR (January 14, 2015) – Hi-Tec Sports introduces their first-ever true rain boot, the Paddington Boot, and made in Oregon, USA to boot! Handling downpours in style, the Paddington is designed for rain, mud, slush and otherwise nasty weather with a fully lined, ...read more
Sunnyvale, CA (January 14, 2015) – White Sierra introduces their Fall ’15 Baselayer Collection, perfect for everything from skiing to winter biking, walking or hiking. Inspired by the outdoors, White Sierra designs technical collections for men, women and kids who are dedicated ...read more
Portland, OR (January 14, 2015) – Taking the dog out, hiking in a local park, strolling the shops, getting to work, or just getting a breath of fresh air after dinner, walking is the one activity that almost everyone does, every single day. With a mission to inspire people to ...read more
Portland, OR (January 12, 2015) – Hi-Tec’s Fall ’15 Kids Line was specifically designed for boys and girls who love adventure. Hi-Tec’s range of kids’ footwear offers support, comfort, and quality, from day hikes with the parents to walking around town to playing in the snow with ...read more
Portland, OR (January 12, 2015) – Hi-Tec Sports debuts a Fall ’15 Sub Zero collection, featuring advanced technologies with casual styling to ensure warmth and waterproofing in snow and winter weather. All of Hi-Tec’s winter boots are lightweight by design with stylish features, ...read more
Portland, OR (January 9, 2015) – Whether embarking on serious adventures or shorter day hikes, Hi-Tec offers a Fall ‘15 range of hiking boots designed to meet your needs. With 40 years of tech development, sourcing and manufacturing experience, Hi-Tec has the most advanced, ...read more
Portland, OR (January 9, 2015) - Ideal for the everyday adventurer, Hi-Tec’s new Fall ‘15 multisport collection fuses the durability of hiking boots with the lightweight and stylish design of urban walking shoes. From the trail to the city, these lightweight, comfortable ...read more
Portland, OR (November 19, 2014) – Hi-Tec Sports sponsored travel writer and Global Walking Brand Ambassador, Alexandre Poussin, his wife Sonia and their two kids have begun their 16-month trek through Madagascar, covering 100km over ridges and steep slopes in the first week. ...read more
Sunnyvale, CA (November 3, 2014) – Travel lifestyle apparel brand White Sierra has selected Terra PR as Public Relations partner for their line of performance apparel, to help reintroduce and reinforce the brand to media and consumers. Inspired by the outdoors, White Sierra ...read more
Liverpool, England (November 3, 2014) – Professional skiers find positive results in using the SkiA Ski Trainer. Benefits include building muscle memory and proper body positioning when on skis. Two athletes who have seen remarkable results are Emily Sarsfield and Edward Drake, ...read more
Sunnyvale, Ca. (October 27, 2014) – White Sierra announces several new partnerships, filling roles in key territories as White Sierra seeks to expand distribution and visibility. Rob Wentz and Associates - Rob Wentz brings 15 years of account management and rep experience in the ...read more
Liverpool, England (August 14, 2014) – SkiA, manufacturer of the SkiA Ski Trainer, announces they have signed an agreement to be an Official Supplier to the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) for Winter ...read more
Portland, OR (July 8, 2014) – What’s the one thing everyone does, everyday? Walk somewhere! We walk the dog. We walk to the local coffee shop or bar. We walk for fitness, to window shop and to go to the park. Any shoe can be a walking shoe, but only Hi-Tec’s new Walking shoes can ...read more
Hi-Tec Sports introduces new Spring ’15 kids shoes, ranging from fully featured hiking boots to fun in the sun sandals. Hi-Tec kids’ shoes are specifically designed with lightweight technologies and a unique insole system for growing feet. Perfectly suited for the playground or ...read more
Portland, OR (June 19, 2014) – Hi-Tec Sports introduces their Spring ’15 Sandal line, designed for long summertime days. Highly breathable and lightweight performance with on trend styling. Built for lazy days on the beach, walking the city and everything in between, the new ...read more
Portland, OR (June 16, 2014) – Hi-Tec Sports introduces their new Spring ’15 hiking line. Created to meet the desires of consumers who enjoy the great outdoors, the new hiking line encompasses qualities and technologies designed for the everyday hiker, focusing on design, ...read more
Ideal for the adventurous person, Hi-Tec Sports introduces new styles for their Spring ’15 multisport shoe line. Perfect for hiking, walking, urban hiking or biking, Hi-Tec has created affordable, comfortable, performance-driven footwear to make the world your playground. The new ...read more
Hi-Tec Sports USA introduces their Spring ‘15 Altitude Lite line of high performance hiking boots for men, women and children. Lightweight and breathable, the Altitude Lite is the perfect boot for anything from a short day hike to a multi day backpacking trip. The Altitude Lite i ...read more
Liverpool, England (June 11, 2014) – SkiA is proud to announce their most recent partnership with CSIA, the Canadian Ski Instructors’ Alliance, for the 2014/2015 season. The new partnership will enable CSIA instructors and coaches access to this year-round training tool. ...read more
Portland, OR (June 2, 2014) – Hi-Tec Sports USA is pleased to announce they have hired, Nate McGinnis as VP Sales at Magnum Boots and Marit Tegelaar as Consumer Marketing Specialist for Hi-Tec and Magnum Brands. Nate McGinnis will be the new Vice President at Magnum Boots ...read more