Sunnyvale, CA (November 3, 2014) – Travel lifestyle apparel brand White Sierra has selected Terra PR as Public Relations partner for their line of performance apparel, to help reintroduce and reinforce the brand to media and consumers.
Inspired by the outdoors, White Sierra designs technical collections for men, women and kids who are dedicated to thinking outside. Founded in 1979, White Sierra has 35 years of experience and knowledge in the apparel market and strives to offer reasonably priced, reliable product for the entire family while infusing progressive technical features and comfortable, flattering cuts.
“This is White Sierra’s 35th year and we’ve got a lot to celebrate,” said Chris Elkins, Executive Vice President of Sales and Operations at White Sierra. “We’re excited to team up with an agency that has the experience and enthusiasm to help us build our company’s visibility and support our growth while remaining true to our brand heritage and our loyal customers.”
“We’re excited to be partnering with White Sierra,” said Alli Noland, Director of Everything at Terra PR. “White Sierra offers a wide array of good looking travel and outdoor apparel that feels good and performs to our high standards, making them a great PR partner.”
About White Sierra
Founded in 1979, White Sierra is a leading apparel manufacturer for outdoor and travel consumers. A family owned and operated business for 35 years, White Sierra’s mission is to offer reasonably priced, reliable product for the entire family. For more information, visit http://www.whitesierra.com.
About Terra PR
Terra Public Relations is an integrated media relations, brand and social media consulting firm for companies seeking to engage mainstream, travel, athletic, outdoor, LOHAS, sustainability, family and action sports media and community, on behalf of progressive companies with great products and a story to tell. Visit terrapublicrelations.com for more information.