White Sierra Announces Partnership with Warrior Hike

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Sunnyvale, CA (May 22, 2015) – White Sierra is pleased to announce they are partnering with Warrior Hike, a veteran nonprofit outdoor therapy program that supports combat veterans transitioning from their military service by hiking America's National Scenic Trails.

White Sierra will be providing apparel, such as Kalgoorlie Long Sleeve shirts, Trail Convertible Pants, and Trabagon Rain Shells, for Warrior Hike veterans. They will kick off their partnership by offering a site wide promotion of 20% and donating 5% of their Memorial Day weekend sales to Warrior Hike in support of their efforts, and as thanks to veterans for their service.

“White Sierra is honored to partner with Warrior Hike,” says Chris Elkins, Executive Vice President, Sales and Operations at White Sierra. “Warrior Hike is an amazing program for veterans who need a helping hand and White Sierra is happy to to provide apparel for them to wear along their journey.”

"We are very excited to partner with White Sierra,” said Sean Gobin, Founder and Executive Director of Warrior Hike. “We are now able to provide much needed quality, technical, light weight hiking apparel to our veteran hikers.”

Warrior Hike was founded in 2012 by Sean Gobin, a US Marine Corps veteran who has served multiple deployments to Iraq and Afghanistan. Gobin founded Warrior Hike to provide a transition program for combat veterans by supporting their hikes along National Scenic Trails, such as the Appalachian Trail, Continental Divide Trail, Pacific Crest Trail, among many others.

Links:
White Sierra website: http://www.whitesierra.com/
White Sierra on Facebook: https://www.facebook.com/WhiteSierra
White Sierra on Twitter: https://twitter.com/WhiteSierra1
Warrior Hike website: http://warriorhike.org/
Warrior Hike on Facebook: https://www.facebook.com/warriorhike
Warrior Hike on Twitter: https://twitter.com/warriorhike

About White Sierra
We’re a 35-year old family –owned company that makes affordable, quality outdoor apparel for the whole family. We have built our business one relationship at a time, focusing on what matters most to our employees, customers and consumers. We know that most people don’t need to climb a mountain or kayak through rapids to enjoy the outdoors. Our outdoor apparel fits your OUTDOORS, and your wallet, whether that’s going for a day hike with your family or playing Frisbee in the park with friends. White Sierra is everyday clothes for real people who enjoy everyday outdoors activities.
For more information, visit http://www.whitesierra.com.

PRESS CONTACT:
Keri Jamison
Terra PR
307-733-8777
kerij@terrapublicrelations.com

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