Sunnyvale, Ca. (October 27, 2014) – White Sierra announces several new partnerships, filling roles in key territories as White Sierra seeks to expand distribution and visibility.
Rob Wentz and Associates - Rob Wentz brings 15 years of account management and rep experience in the outdoor arena to Ohio, Indiana, Michigan, Illinois, Kentucky, and West Virginia. Rob has represented brands such as Ouray Sportswear, Columbia Sportswear, Wigwam Socks, and 180s.
Lemay Associates - Lemay Associates will be representing White Sierra from New England, south to Maryland/Delaware. In addition to longstanding relationships with existing White Sierra customers like Kittery Trading Post, R.H. Reny, Olympia Sports, Campmor, and others, principal Mike Lemay has a long network through his work with Slumberjack, Columbia, Wolverine, Merrell, Lole, Orage, and other lines that will help open doors in different channels.
Baratti Marketing – Based in the Houston area, Clarke Baratti has built a strong team of sales managers with nearly 30 years as an independent sales rep for a number of lines ranging from Texas to Florida. Baratti will be managing the states of Texas, Louisiana, Arkansas, Oklahoma, Missouri, Nebraska, Kansas, and Mississippi for White Sierra.
Harring and Associates – Andy Harring has spent the past 25 years selling across multiple channels, to retailers like Scheel’s, Gander Mountain, The Bon Ton, Mills Fleet Farm, and a host of outstanding outdoor specialty chains. Andy’s past lines include Merrell, Wolverine, Lafuma, and Columbia.
“We are very excited to have these great agencies join our sales team,” noted Chris Elkins, Executive Vice President of Sales and Operations at White Sierra. “They each bring a wealth of experience in both the outdoor and travel categories, and they have been tasked with strengthening our core businesses, as well as seeking out new opportunities in their key marketplaces. Great partners like these pros will make White Sierra successful in ways that go beyond their direct relationships.”
About White Sierra
Founded in 1979, White Sierra is a leading apparel manufacturer for outdoor and travel consumers. A family owned and operated business for 35 years, White Sierra’s mission is to offer reasonably priced, reliable product for the entire family. For more information, visit http://www.whitesierra.com.